Thank you for using Xoopah! Your privacy is essential to us, and we are committed to protecting and respecting your data. This Privacy Policy outlines how Xoopah (”we,” “our,” or “us”) collects, stores, uses, discloses, and processes personally identifiable information, and safeguards information through our ad management platform, website, and related services (”Services”). It also explains your choices regarding your data and how you can contact us with questions.Please read this Privacy Policy carefully and make sure that you fully understand and agree to it.
Acknowledgment and Consent
By using or accessing our Services in any manner, you acknowledge and agree to the terms outlined in this Privacy Policy and consent to our practices in collecting, using, and sharing your information as described. Remember, this Privacy Policy is incorporated into and forms part of our Terms of Service, which govern your use of our platform. Any terms Xoopah uses in this Privacy Policy without defining them have the definitions given to them in the Terms. For further information on the Terms of Services, please see
https://xoopah.com/terms-of-service/.
What does this Privacy Policy cover?
This Privacy Policy covers Xoopah’s treatment of data provided by users (“Business Data”) when they access and use our Services. Xoopah collects various types of information in connection with the ad campaigns managed on our platform, including settings, uploaded media, targeting criteria, budgets, and performance metrics, specifically through our integration with Meta Ads Manager. We use this Business Data internally to facilitate, optimize, and report on ad campaign performance, helping to provide an efficient and effective user experience. Additionally, this Privacy Policy addresses your responsibilities as a business regarding any data collected from ad viewers during the course of ad engagement, as Xoopah is not liable for how businesses handle or manage ad viewer data beyond our platform. Xoopah also outlines here our commitment to data security, describing the measures we take to safeguard your information and your rights under applicable data protection laws.
Will Xoopah ever change this Privacy Policy?
Xoopah is committed to improving our Services, so this Privacy Policy may be updated from time to time. If we make changes, we will notify you by placing a notice on our website, sending an email, and/or using other communication as appropriate. Please note that if you have opted out of receiving legal notices from us (or have not provided an email address), these notices will still govern your use of the Services, and it is your responsibility to review and understand them. By continuing to use the Services after updates to this Privacy Policy are posted, you agree to the revised terms. Any information collected by Xoopah is subjected to the Privacy Policy in effect at the time of collection.
Questions and Concerns
If you have any questions or concerns about our use of your information, please contact us using the details provided in the “Contact Us” section in the footer of this Privacy Policy. Xoopah is a provider of ad management software that enables businesses to design, launch, and analyze ad campaigns with a focus on simplified targeting and performance insights. Xoopah is headquartered in the United States of America. For more questions “book a call with us” in the contact section at the footer of our website.
Do-Not-Track
Do Not Track is a privacy preference that users can set in certain web browsers. There is no uniform or consistent standard or definition for responding to, processing, or communicating Do Not Track Signals. At this time the Services do not function differently based on user’s Do Not Track signal.
What is Personal Information?
Personal Information is all information that directly or indirectly (i.e. together with other information) may identify an individual. This means that a wide range of data, such as names, contact details, IP addresses, and behavior and choices made online can be personal data.
Data processing is any operation or set of operations performed upon personal data, whether or not by automatic means, such as collection, recording, organization, storage, adaptation or alteration, blocking, erasure or destruction of personal data.
Personal Information Automatically Obtained
from Your Interactions with the Service
General
At Xoopah, our top priority is customer data security and, as such, we maintain a “no logs” policy, meaning we do not store logs or records of your online activity; and we only process as much Personal Information as is absolutely necessary to operate the Services. Any automatically collected data is used solely for maintaining and improving
the platform.
Moreover, any Personal Information that is collected automatically is only used to identify potential cases of abuse or to establish usage and traffic statistics about the Services. This statistical information is not otherwise aggregated in such a way that would identify a specific user. These statistics help us optimize the Services by analyzing general trends, improving performance, and understanding user needs without associating this data with any specific user’s identity.
Log Data
When you use our Service, our servers automatically record information that your browser sends whenever you visit a website (“Log Data”). This Log Data may include information such as your IP address, browser type or the domain from which you are visiting, the web-pages you visit, the search terms you use, and any advertisements on which you click.
Cookies and Similar Tracking Technologies
Like many websites, we also use “cookie” technology to collect additional website usage data and to improve the Site and our Service. A cookie is a small data file that we transfer to your computer’s hard disk. A session cookie enables certain features of the Site and our service and is deleted from your computer when you disconnect from or leave the Site. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to the Site.. Persistent cookies can be removed by following your web browser’s help file directions. Most internet browsers automatically accept cookies. Xoopah may use both session cookies and persistent cookies to better understand how you interact with the Site and our Service, to monitor aggregate usage by our users and web traffic routing on the Site, and to improve the Site and our Service.
We may also automatically record certain information from your device by using various types of technology, including “clear gifs” or “web beacons.” This automatically collected information may include IP address or other device address or ID, web browser and/or device type, the web pages or sites that you visit just before or just after you use the Service, the pages or other content you view or otherwise interact with on the Service, and the dates and time that you visit, access, or use the Service. We also may use these technologies to collect information regarding your interactions with email messages, such as whether you opened, clicked on, or forwarded a message, to the extent permitted under applicable law.
You may instruct your browser, by editing its options, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. Please note that if you delete, or choose not to accept, cookies from the Service, you may not be able to utilize the features of the Service to their fullest potential.
Links to Other Websites
Our Site and Service contains links to other websites. The fact that we link to a website is not an endorsement, authorization or representation of our affiliation with that third party. We do not exercise control over third party websites. These other websites may place their own cookies or other files on your computer, collect data or solicit Personal Information you submit to them. We are not responsible for the content, privacy and security practices, and policies of third-party sites or services to which links or access are provided through the Service. We encourage you to read the privacy policies or statements of other websites you visit.
Third Party Web Beacons and Third Party Buttons
We may display third-party content on the Service, including third-party advertising. Third-party content may use cookies, web beacons, or other mechanisms for obtaining data in connection with your viewing of the third part content on the Service. Additionally, we may implement third party buttons, such as Facebook “share” buttons, that may function as web beacons even when you do not interact with the button. Information collected through the third-party web beacons and buttons is collected directly by these third parties, not Xoopah. Please consult such a third party’s data collection, use, and disclosure policies for more information.
Optional Personal Information
You may generally access and use the Website and Services without telling us who you are or revealing Personal Information by which someone could identify you. However, to use specific features, you may be asked to provide certain Personal Information such as your name and e-mail address. You may choose not to provide this information, but please note that without this information, we may be unable to provide the full range of our Services and the best user experience. When you do knowingly provide Personal Information to us, such as when you create a Xoopah Services account or complete online forms on our Website, we receive and store such information. We may also collect other Personal Information about you from third-party sources, such as public databases and our joint marketing partners. If you are uncertain about which Personal Information is optional or mandatory to use the Website and Services, please contact us directly at
support@xoopah.com.
How We May Use Your Personal Information
In order to make the Website and Services fully available to you, we may need to collect and use certain Personal Information. If you do not provide the information, we may not be able to provide you with all requested products or services. Any information we collected from you may be used to help us run and operate the Website and Services, including to measure interest and engagement, to improve, troubleshoot or develop the Services, to ensure quality control and safety, to carry out audits, to communicate with you about your account, your activities on our Service and policy changes, to prevent or prosecute prohibited or illegal activities, to enforce our agreements and to comply with our legal obligation. Additionally, we may use the Personal Information we obtain about you to:
- create and manage your account, provide our Service, process payments, and respond to your inquiries;
- Manage account authentication, such as two-factor authentication and access control;
- Communicate with you to verify your account and for information and operational purposes, such as account management, customer service, or system maintenance, including by periodically emailing you service-related announcements;
- tailor our Service (e.g. we may use cookies and similar technologies to remember your preferences);
- publish your content, comments, or messages on social media platforms;
- provide tailored advertising for Xoopah Services via Google Ads;
- aggregate your Personal Information for analytical purposes;
- provide customer support;
- operate, evaluate, and improve our business (including by developing new products and services; managing our communications; determining the effectiveness of our advertising; analyzing how the Service is being accessed and used; tracking performance of the Service; debugging the Service; facilitating the use of our Service);
- send you marketing communications about products, services, offers, programs, and promotions of Xoopah and/or of affiliated companies;
- ensure the security of our Service;
- manage our customer, service provider, and partner relationships;
- enforce our agreements related to our Service and our other legal rights; and
- comply with applicable legal requirements, industry standards, and our policies.
How we process Personal Information depends (a) how you interact with the Website and Services, (b) where you located in the world, and (c) whether or not one of the following applies:
- you have given your consent to process the information for one or more specific purposes (but this does not apply when subject to the California Consumer Privacy Act (”CCPA”) or European General Data Protection Regulation (”GDPR”));
- providing the information is necessary for us to perform or fulfill our agreement to you;
- the processing is necessary for us to comply with a legal information
- the processing is related to a task that we carry out in the public interest or in the exercise of official authority that has been vested in us; or
- the processing is necessary for the purposes of the legitimate interest that we or a third part pursue.
Note that under some laws, we may be allowed to process information until you object (by opting out), without having to rely on consent or any other of the following legal bases below. In any case, we will be happy to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Information is a statutory or contractual requirement, or a requirement necessary to enter into a contract.
How we share your personal information
We may disclose the Personal Information we collect about you as described below or otherwise disclosed to you at the time the data is collected, including the following:
Data Segmentation
We differentiated the sources of our data collection. Data collected from public visitors to our website may be used for targeted advertising and analytics.
Service Providers
We engage certain trusted third parties to perform functions and provide services to us, including hosting and maintenance, error monitoring, debugging, performance monitoring, billing, customer relationships, database storage and management, and direct marketing campaigns. We may share your Personal Information with these third parties, but only to the extent necessary to perform these functions and provide such services. We also require these third parties to maintain the privacy and security of the Personal Information they process on our behalf.
How We Protect Your Personal Information
Xoopah is very concerned about safeguarding the confidentiality of your Personal Information. We employ administrative and electronic measures designed to appropriately protect your Personal Information against accidental or unlawful destruction, accidental loss, unauthorized alteration, unauthorized disclosure or access, misuse, and any other unlawful form of processing of the Personal Information in our possession. Please be aware that no security measures are perfect or impenetrable. We cannot guarantee that information about you will not be accessed, viewed, disclosed, altered, or destroyed by breach of any of our administrative, physical, and electronic safeguards, subject to requirements under applicable law to ensure or warrant information security.
We will make any legally required disclosures of any breach of the security, confidentiality, or integrity of your unencrypted electronically stored Personal Information to you via email or conspicuous posting on our Site in the most expedient time possible and without unreasonable delay, consistent with (i) the legitimate needs of law enforcement, (ii) any measures necessary to determine the scope of the breach and restore the reasonable integrity of the data system, and (iii) any other disclosures required under applicable law.
We also take measures to delete your Personal Information or keep it in a form that does not permit identifying you when this information is no longer necessary for the purposes for which we process it, unless we are required by law to keep this information for a longer period. When determining the retention period, we take into account various criteria, such as the type of products and services requested by or provided to you, the nature and length of our relationship with you, possible re-enrollment with our products or services, the impact on the services we provide to you if we delete some information from or about you, mandatory retention periods provided by law and the statute of limitations.
Children’s Privacy
The Website and Services are not directed to individuals under the age of 18, and we do not knowingly collect Personal Information from children. If you learn that your child has provided Personal Information to us without your consent, you may contact us by e-mail at
support@xoopah.com or as otherwise set forth below. If we learn that we have collected a child’s Personal Information in violation of applicable law, we will promptly delete such information and terminate the child’s account.
Your rights under applicable data protection legislation
In certain jurisdictions, you have the right to request access and receive information about the Personal Information we maintain about you, to update and correct inaccuracies in your Personal Information, to restrict or object to the processing of your Personal Information, to have the information blocked, anonymized or deleted, as appropriate, or to exercise your right to data portability to transfer your Personal Information to another company. Those rights may be limited in some circumstances by local law requirements. In addition to the above-mentioned rights, you also have the right to lodge a complaint with a competent supervisory authority subject to applicable law.
Where required by law, we obtain your consent for the processing of certain Personal Information collected by cookies or similar technologies, or used to send you direct marketing communications or when we carry out other processing activities for which consent may be required. If we rely on consent for the processing of your Personal Information, you have the right to withdraw it at any time and free of charge. When you do so, this will not affect the lawfulness of the processing before your consent withdrawal.
To update your preferences, ask us to remove your information from our mailing lists, delete your account, or submit a request to exercise your rights under applicable law, please contact us at
support@xoopah.com.
Right to Know
You can request what Personal Information we have collected about you in the preceding 12 months.
- You can request the specific pieces of Personal Information we have collected about you.
- You can also request the following categories of information:
- The categories of Personal Information we have collected about you.
- The categories of sources from which the Personal Information was collected.
- The business or commercial purpose for collecting or selling the Personal Information.
- The categories of third parties with whom we shared Personal Information.
Right to Deletion
You can also request that we delete your Personal Information. We may not delete all your Personal Information if one of the following exceptions applies:create and manage your account, provide our Service, process payments, and respond to your inquiries;
- to complete a transaction for which the Personal Information was collected, provide a good or service requested by you, or perform a contract we have with you;
- to detect and prevent data security incidents;
- to debug or repair any errors;
- to protect against fraud or illegal activity or to comply with applicable law or a legal obligation, or exercise rights under the law, such as the right to free speech; or
- to use your Personal Information, internally, in a lawful manner that is compatible with the context in which you provided the information (i.e., to improve our services).
We will also maintain a record of your CCPA Rights requests. Please note that if we delete your Personal Information, some of our services will not work the same. For example, your previous opt out requests will not be saved and saved preferences and information will no longer be available.
Exercising Your Rights
- To exercise your right to know or delete your Personal Information, submit a verifiable consumer request to us at:
- to detect and prevent data security incidents;
- Address: 3200 Wilcrest Dr Suite 575, Houston, TX 77042, United States
- Phone: 888-207-0567
- Email: info@xoopah.com
- Support: support@xoopah.com
Your verifiable consumer request must:
- Provide sufficient identifying information (including full name, postal address, and email address) to allow us to reasonably verify you are the person about whom we collected and retained Personal Information, and/or your authority to make such request on behalf of the data subject; and
- describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it;
We will only use the Personal Information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request and to fulfill the request.
You may authorize someone to act as your agent and submit a request on your behalf. Due to the sensitivity of such requests, you must verify the agent’s authorization before we will act. Accordingly:
- you or your agent must supply written permission for a specific agent to act on your behalf; and
- we will use your email address to connect directly with you to verify agent identity and authority.
We cannot respond to your request or provide you with Personal Information if we cannot verify your identity or authority to make the request and confirm with a level of confidence appropriate to the sensitivity of the information that the Personal Information we have collected and retained in our systems and databases relates to you.
Making a verifiable consumer request does not require you to create an account with us, but if you have an account
with us, we may require you to log-in to such account to verify your identity or authority or to provide or delete
your information.
