Industry:

Travel & Tourism Services

Goal:

Sales (Non-Ecommerce)

The “Ad That Works”
For You.

3x

More Quality Leads

50%

Lower Cost Per Lead

20h

Results In The First Day

Welcome!

This mini-course is for travel business owners, tour operators, and agencies selling fixed-price services like travel packages, guided tours, or vacation bundles. You’ll learn how to run Meta ads that turn interest into real sales—without needing a full e-commerce store or complex funnels. Just simple steps to get people to see your offer, trust you, and buy.

Where to Start? Preparation.

Choose a clear, high-value offer:

  • “5-Day Northern Areas Tour – All Inclusive”
  • “Summer Italy Experience – Book Now”
  • “Dubai Trip Package – Flights + Hotel + Activities”

Make a quick list of what’s included in your package, and why it’s valuable:

  • Price, dates, destinations, accommodation, bonuses (e.g., free airport pickup)

Gather:

  • Clean visuals of the destination or past trips
  • Clear pricing or limited-time offer
  • Testimonials or reviews

Know your ideal buyer: People who want something planned for them, mid to high budget travelers, families, honeymooners, or group travelers

The Smart 2-Step Ad Strategy

Selling directly on social media can work—if it’s done with the right flow. Instead of pushing everything at once, guide your audience through interest, then retarget them with a clear offer.

This 2-step strategy builds trust first, then closes the sale with urgency.

Prospecting Ad - Building the audience

Start by teasing the experience, not the price. Make people dream a little.

Expected Results: Reach, Views and Clicks.

  • Sample Headline:

    “Your Dream Vacation Is Closer Than You Think”

  • Sample Ad Copy:

    Ready to explore [Destination]? Our 5-day guided tour includes everything—flights, hotels, activities, and expert planning. Just pack your bags. Click to learn more.

  • What to show in your ad?

    • High-quality visuals of the destination
    • Itinerary highlights (text overlay works great)
    • For video: shots of the trip, happy customers, or a quick walkthrough of what’s included

With Xoopah, you can select industry-specific templates and the AI will generate headlines and captions that fit your business needs, no design and writing headaches.

  • Budget & Targeting Tips:

    • Start with $10–$15/day
    • Target by interest (travel, specific destinations, budget travel)
    • Adjust age range based on your typical customer profile

Also, Xoopah’s built-in budget calculator quickly gives you the right spend for your industry and goals, no spreadsheet math required. Start your free trial and test.

Visual Example #1

Retargeting Ad - Converting interested people into clients

Now, show your full offer to the people who engaged—those who clicked, watched, or messaged.

Expected Results: Reach, Views and Clicks.

Essential #1: Tapping into Motivation

Remind them what they loved, and show them it’s now or never.

Examples:

  • “You saw the trip—now it’s your chance to lock it in!”
  • “Only 5 spots left for our next tour. Don’t miss out.”

Essential #2: Creating Urgency

Time-limited offers, early-bird discounts, or limited seats work really well here.

  • Sample Headline:

    “Last Call: Book Your Spot on Our Next [Destination] Tour!”

  • Sample Ad Copy:

    Our all-inclusive trip to [Destination] is almost sold out. Book today and get a free upgrade or 10% off! Your next adventure starts here.

  • What to show in your ad?

    • Price breakdown or "Limited Offer" banner
    • Group enjoying the trip, photo from the destination
    • Overlay: “Few Seats Left” or “Offer Ends Friday”
  • Possible CTAs for you:

    • Book Now
    • Reserve My Trip
    • View Package
    • Get the Deal

With Xoopah AI, you generate converting CTAs and ad copies for your ad, so that there’s no stopping the conversions. Let’s see it in action together, book your call.

  • Budget & Targeting Tips:

    • Keep $10–$15/day
    • Use retargeting for people who clicked, watched, or messaged

Xoopah automatically targets the right audience in your retargeting ad, increasing your chance of getting clients by 3x.

Visual Example #2

How Xoopah Makes This Even Easier

Easy To Use Templates

Xoopah offers plug-and-play ad templates proven to convert for bookings and appointments. Just fill in your details and launch.

Upscale With AI

AI writes your headlines, primary text and descriptions, saving you hours and making your ads sound fresh and relevant.

Precision Targeting

The platform automatically builds your retargeting audiences (second ad), so your spend is always focused where it works best.

Even if you’re doing it all yourself, try the two-step strategy—your wallet will thank you! If you want it all done in a few clicks,  Xoopah can help you skip the learning curve. Everything an agency does in $20.

What are you waiting for? Start getting more clients now.

You’ve got two easy paths forward: