Industry:
Travel & Tourism Services
Goal:
Group Program/Class Sign-ups
More Quality Leads
Lower Cost Per Lead
Results In The First Day
This mini-course is for travel professionals offering group programs—like photography tours, student trips, senior travel clubs, language-immersion travel, or special interest retreats. You’ll learn how to run Meta ads that not only spark curiosity but also drive actual sign-ups for your group-based offering. No fluff, no agency needed—just a simple way to fill your roster.
Where to Start? Preparation.
Pick one group program or class that’s already planned or popular:
Make a quick list of who it’s for, what they get, and the dates
Gather:
Know your ideal attendee: Is it solo travelers, retirees, college students, working professionals? Know what excites or worries them.
Most businesses blast a single ad with every detail and hope it sticks. But this usually gets scrolled past.
The smarter approach? Build interest first—then re-engage with those who already showed curiosity. This 2-step method brings way more sign-ups for less ad spend.
This ad should feel exciting and exclusive. Make it feel like they’ve found a unique experience that not everyone knows about.
Expected Results: Reach, Views and Clicks.
“Join Our Next Small-Group [Destination] Adventure!”
Looking for a trip that’s more than just sightseeing? Travel with like-minded people, enjoy expert-led tours, and make memories that last. Limited to just 12 spots—learn more now.
With Xoopah, you can select industry-specific templates and the AI will generate headlines and captions that fit your business needs, no design and writing headaches.
Also, Xoopah’s built-in budget calculator quickly gives you the right spend for your industry and goals, no spreadsheet math required. Start your free trial and test.
Visual Example #1
Now run a second ad for people who already engaged with your first one—those who clicked, watched, or messaged. This is your nudge to get them to sign up before spots run out.
Expected Results: Reach, Views and Clicks.
Essential #1: Tapping into Motivation
Highlight the uniqueness of your group program and the emotional payoff:
Essential #2: Creating Urgency
These programs have limited seats. Use that to your advantage.
“Final Spots: Book Your Group Tour Today”
Our [Trip Title] is filling up—just a few seats left! Join our next departure and enjoy a fully planned experience with a fun, like-minded group. Don’t miss out!
With Xoopah AI, you generate converting CTAs and ad copies for your ad, so that there’s no stopping the conversions. Let’s see it in action together, book your call.
Xoopah automatically targets the right audience in your retargeting ad, increasing your chance of getting clients by 3x.
Visual Example #2
Xoopah offers plug-and-play ad templates proven to convert for bookings and appointments. Just fill in your details and launch.
AI writes your headlines, primary text and descriptions, saving you hours and making your ads sound fresh and relevant.
The platform automatically builds your retargeting audiences (second ad), so your spend is always focused where it works best.
Even if you’re doing it all yourself, try the two-step strategy—your wallet will thank you! If you want it all done in a few clicks, Xoopah can help you skip the learning curve. Everything an agency does in $20.
You’ve got two easy paths forward:
