Industry:

Travel & Tourism Services

Goal:

Bookings (Demos/Appointments)

The “Ad That Works”
For You.

3x

More Quality Leads

50%

Lower Cost Per Lead

20h

Results In The First Day

Welcome!

This mini-course is for travel agents, tour operators, and tourism service providers who want more direct bookings—whether it’s for guided tours, vacation packages, or unique local experiences. You’ll learn how to run Meta ads that drive real bookings from people who are actively planning their next trip or adventure. No complicated setup, no agency required—just a simple strategy that works.

Where to Start? Preparation.

Pick your most exciting or best-selling offer:

  • “3-Day City Escape Package”
  • “All-Inclusive Beach Resort Deal”
  • “Local Food Tour – Book Now, Pay Later”

Think about what makes your offer unique: price, experience, convenience, or reviews?

Gather:

  • Eye-catching travel photos or short clips
  • Client testimonials or ratings
  • Your booking page or calendar link

Know your ideal customer: Families, couples, solo travelers, retirees, digital nomads—think about who typically books and why

The Smart 2-Step Ad Strategy

Running one ad and hoping people book is a gamble. The real magic happens when you attract interest first, then follow up with those already curious.

This two-step strategy is what smart travel brands use to fill up their calendars without spending a fortune.

Prospecting Ad - Building the audience

You want to spark wanderlust and curiosity. Show your destination or experience and invite them to learn more.

Expected Results: Reach, Views and Clicks.

  • Sample Headline:

    “Weekend Getaway? Discover [Location] for Only $299!”

  • Sample Ad Copy:

    Need a break? Book a 2-night stay in beautiful [Location] with guided tours, cozy stays, and local food—all handled for you. Stress-free travel is one click away.

  • What to show in your ad?

    • Scenic photos, smiling tourists, food, or hotel shots
    • Short video: montage of the tour, sights, or guest reactions
    • Bright colors: turquoise water, sunny skies, or lush greenery

With Xoopah, you can select industry-specific templates and the AI will generate headlines and captions that fit your business needs, no design and writing headaches.

  • Budget & Targeting Tips:

    • $10–$15/day to start
    • Target by location + interest (travel, leisure, vacation planning)
    • Ages 25–60+, depending on your audience type

Also, Xoopah’s built-in budget calculator quickly gives you the right spend for your industry and goals, no spreadsheet math required. Start your free trial and test.

Visual Example #1

Retargeting Ad - Converting interested people into clients

Now re-engage people who showed interest. Your job: remind, excite, and give them a reason to act now.

Expected Results: Reach, Views and Clicks.

Essential #1: Tapping into Motivation

Your audience likely already wanted to book a trip. Now just make it easy and urgent.

Examples:

  • “Ready to escape the city? Last 3 spots for this weekend’s tour!”
  • “You checked out our [Tour Name]—why not make it official?”

Essential #2: Creating Urgency

Time-limited deals, special bonuses, or low availability push people to take action.

  • Sample Headline:

    “Last Call for Our All-Inclusive Weekend Trip!”

  • Sample Ad Copy:

    Still thinking about that getaway? We’re almost fully booked for this week. Secure your spot now and get a free meal upgrade with your booking!

  • What to show in your ad?

    • Countdown or “Only X Spots Left”
    • Smiling traveler, luggage packed, or happy group photo
  • Possible CTAs for you:

    • Book Now
    • Reserve Your Spot
    • Call to Book
    • Message Us to Learn More

With Xoopah AI, you generate converting CTAs and ad copies for your ad, so that there’s no stopping the conversions. Let’s see it in action together, book your call.

  • Budget & Targeting Tips:

    • Keep $10–$15/day
    • Use retargeting for people who clicked, watched, or messaged

Xoopah automatically targets the right audience in your retargeting ad, increasing your chance of getting clients by 3x.

Visual Example #2

How Xoopah Makes This Even Easier

Easy To Use Templates

Xoopah offers plug-and-play ad templates proven to convert for bookings and appointments. Just fill in your details and launch.

Upscale With AI

AI writes your headlines, primary text and descriptions, saving you hours and making your ads sound fresh and relevant.

Precision Targeting

The platform automatically builds your retargeting audiences (second ad), so your spend is always focused where it works best.

Even if you’re doing it all yourself, try the two-step strategy—your wallet will thank you! If you want it all done in a few clicks,  Xoopah can help you skip the learning curve. Everything an agency does in $20.

What are you waiting for? Start getting more clients now.

You’ve got two easy paths forward: