Industry:

Travel & Tourism Services

Goal:

1-on-1 Calls

The “Ad That Works”
For You.

3x

More Quality Leads

50%

Lower Cost Per Lead

20h

Results In The First Day

Welcome!

This mini-course is for travel professionals—agents, consultants, and tour planners—who want more people to book 1-on-1 calls. Whether it’s to discuss custom itineraries, get visa help, or plan a dream vacation, you’ll learn how to run Meta ads that get curious travelers to schedule a quick call with you. Simple, friendly, and results-driven—no agency needed.

Where to Start? Preparation.

Choose your best offer for a call:

  • “Free 15-Minute Trip Planning Call”
  • “Talk to a Travel Expert Before You Book”
  • “1-on-1 Session to Build Your Custom Itinerary”

Write down the most common questions or concerns people have before they book:

  • “Where should I go?”, “What’s the budget?”, “Is it safe?”, “Do I need a visa?”

Gather:

  • A friendly photo of you (or your team)
  • A clear calendar link (Calendly, your site, etc.)
  • A short testimonial from someone who booked a call and had a great experience

Know your ideal caller: New travelers, families, working professionals planning vacations, honeymooners, etc.

The Smart 2-Step Ad Strategy

Running one ad with everything in it often overwhelms people. The smarter way is to start by getting attention, then follow up with people who already showed interest.

This 2-step strategy warms up your audience and gently guides them to book that 1-on-1 call.

Prospecting Ad - Building the audience

Start with a simple, helpful ad. You’re offering clarity and support—not pushing a product.

Expected Results: Reach, Views and Clicks.

  • Sample Headline:

    “Travel Plans? Talk to a Real Expert—Free Call”

  • Sample Ad Copy:

    Dreaming of a trip but not sure where to start? Book a free 15-minute call with a travel expert. We’ll help you figure out where to go, when to travel, and how to make it affordable and fun.

  • What to show in your ad?

    • Your photo or a welcoming image of your team
    • Map visuals, happy traveler photos, or a video intro
    • For reels: Quick intro about you, how you help, and a call to action

With Xoopah, you can select industry-specific templates and the AI will generate headlines and captions that fit your business needs, no design and writing headaches.

  • Budget & Targeting Tips:

    • Start with $10–$15/day
    • Target people interested in travel, specific destinations, or tours
    • Refine by age (25–65+) and language/location preferences

Also, Xoopah’s built-in budget calculator quickly gives you the right spend for your industry and goals, no spreadsheet math required. Start your free trial and test.

Visual Example #1

Retargeting Ad - Converting interested people into clients

Now speak directly to people who clicked, watched, or messaged. They’re already halfway there—just help them cross the finish line.

Expected Results: Reach, Views and Clicks.

Essential #1: Tapping into Motivation

Let them know you’ll make their planning easier, faster, and more personalized.

Examples:

  • “Still unsure where to go? Let’s talk—free 1-on-1 travel help.”
  • “This 15-minute call could save you hours of research.”

Essential #2: Creating Urgency

Use time-based language or limited slots to nudge them to act.

  • Sample Headline:

    “Final Spots: Free Travel Planning Call This Week”

  • Sample Ad Copy:

    We noticed you’re thinking about your next trip! Our 1-on-1 call slots are filling up fast—grab yours today and get a complete travel plan, free.

  • What to show in your ad?

    • A calendar visual, your face, or a happy traveler photo
    • Overlay: “Limited Availability” or “3 Spots Left”
  • Possible CTAs for you:

    • Book My Call
    • Schedule Now
    • Free Travel Help
    • Plan With Me

With Xoopah AI, you generate converting CTAs and ad copies for your ad, so that there’s no stopping the conversions. Let’s see it in action together, book your call.

  • Budget & Targeting Tips:

    • Keep running $10–$15/day
    • Use retargeting for people who clicked, watched, or messaged

Xoopah automatically targets the right audience in your retargeting ad, increasing your chance of getting clients by 3x.

Visual Example #2

How Xoopah Makes This Even Easier

Easy To Use Templates

Xoopah offers plug-and-play ad templates proven to convert for bookings and appointments. Just fill in your details and launch.

Upscale With AI

AI writes your headlines, primary text and descriptions, saving you hours and making your ads sound fresh and relevant.

Precision Targeting

The platform automatically builds your retargeting audiences (second ad), so your spend is always focused where it works best.

Even if you’re doing it all yourself, try the two-step strategy—your wallet will thank you! If you want it all done in a few clicks,  Xoopah can help you skip the learning curve. Everything an agency does in $20.

What are you waiting for? Start getting more clients now.

You’ve got two easy paths forward: