Industry:

Beauty & Wellness

Goal:

Website Lead Generation for Salons

The “Ad That Works”
For You.

3x

More Quality Leads

50%

Lower Cost Per Lead

20h

Results In The First Day

Welcome!

This mini-course is for salon owners, skincare clinics, massage therapists, and beauty professionals who want to turn website visitors into real leads. Whether you're offering consultations, sign-up forms, or promo coupons on your website—this guide will help you run Meta ads that drive the right people to your site and get them to take action. All with no agency, no tech stress.

Choose your lead magnet or offer:

  • “Get 10% Off Your First Visit—Sign Up on Our Site”
  • “Book a Free Skin Analysis Through Our Website”
  • “Unlock Exclusive Beauty Tips & Monthly Deals—Join Our List”

List the top 1–2 pain points you're solving for visitors

Gather:

  • Website or landing page link
  • Testimonials, service highlights
  • Any limited-time offer, bonus, or incentive

Know your ideal website visitor:

  • New locals? First-time clients? Returning customers? High-ticket buyers

Sending people to your site without warming them up first? It’s like asking strangers to commit before they even know what you offer.

This simple 2-step ad method builds interest first, then targets the right people with a clear reason to click through.

The Smart 2-Step Ad Strategy

Introduce your vibe and what makes your salon or wellness brand special. Don’t mention the website just yet—just spark curiosity and emotional connection.

Prospecting Ad - Building the audience

“Glowing Skin Starts Here ✨”

Expected Results: Reach, Views and Clicks.

  • Sample Headline:

    Want personalized beauty help that doesn’t break the bank? Our skincare experts in [Your City] are known for transforming dull, tired skin into radiant confidence. See what everyone’s loving.

  • Sample Ad Copy:

    • Day-in-the-life visuals: service moments, happy clients, real transformations
    • Warm and soft color tones that match your brand
    • Reels: Client testimonial clip or “before & after” glow-up
  • What to show in your ad?

    • $10–$15/day
    • Target local area, relevant age group (e.g., 20–45), and beauty/wellness interests

With Xoopah, you can select industry-specific templates and the AI will generate headlines and captions that fit your business needs, no design and writing headaches.

  • Budget & Targeting Tips:

    • $10–$15/day
    • Target local area, relevant age group (e.g., 20–45), and beauty/wellness interests

Also, Xoopah’s built-in budget calculator quickly gives you the right spend for your industry and goals, no spreadsheet math required. Start your free trial and test.

Visual Example #1

Retargeting Ad - Converting interested people into clients

Now, show your website offer to people who already clicked or engaged with your first ad. Your job: make them click through and submit their info.

Expected Results: Reach, Views and Clicks.

Essential #1: Tapping into Motivation

  • “Your glow-up is one step away—unlock your offer now.”
  • “Let’s personalize your beauty routine. Start with a free consultation.”

Essential #2: Creating Urgency

  • “Offer expires Friday!”
  • “Only 10 discount slots left this month”
  • Sample Headline:

    “Get 10% Off—Sign Up Through Our Website Today 💖”

  • Sample Ad Copy:

    You checked us out—now let’s make it official! Sign up through our website to get your welcome offer and discover why [X number] of clients love us. Takes 20 seconds, and you’ll get something you’ll actually use.

  • What to show in your ad?

    • Screenshot of the website form
    • Visual of offer pop-up or confirmation page
    • Overlay: “Limited-Time Offer” or “Get Your Deal”
  • Possible CTAs for you:

    • Sign Up
    • Visit Website
    • Claim Offer
    • Learn More

With Xoopah AI, you generate converting CTAs and ad copies for your ad, so that there’s no stopping the conversions. Let’s see it in action together, book your call.

  • Budget & Targeting Tips:

    • Keep $10–$15/day
    • Use retargeting for people who clicked, watched, or messaged

Xoopah automatically targets the right audience in your retargeting ad, increasing your chance of getting clients by 3x.

Visual Example #2

How Xoopah Makes This Even Easier

Easy To Use Templates

Xoopah offers plug-and-play ad templates proven to convert for bookings and appointments. Just fill in your details and launch.

Upscale With AI

AI writes your headlines, primary text and descriptions, saving you hours and making your ads sound fresh and relevant.

Precision Targeting

The platform automatically builds your retargeting audiences (second ad), so your spend is always focused where it works best.

Even if you’re doing it all yourself, try the two-step strategy—your wallet will thank you! If you want it all done in a few clicks,  Xoopah can help you skip the learning curve. Everything an agency does in $20.

What are you waiting for? Start getting more clients now.

You’ve got two easy paths forward: