Industry:

Salons / Beauty & Wellness

Goal:

Webinar/Event Sign-ups

The “Ad That Works”
For You.

3x

More Quality Leads

50%

Lower Cost Per Lead

20h

Results In The First Day

Welcome!

This mini-course is for salon owners, beauty professionals, and wellness experts who want to fill their next online or in-person event—whether it's a webinar, workshop, training, or product launch. You’ll learn how to run Meta ads that don’t just get seen, but actually drive sign-ups from people who care about beauty and wellness. No complicated setup or agency required.

Where to Start? Preparation.

Choose your event:

  • “Free Hair Care Routine Masterclass”
  • “Live Demo: Perfect Brow Shaping Techniques”
  • “Wellness Workshop: Natural Skin Solutions for Stress Relief”

Make a quick list of what people will learn or gain

  • Tips, techniques, product education, limited-time offers, etc.

Gather:

  • Speaker name and image
  • Date, time, and format (live/in-person/on Zoom)
  • A signup link or landing page (even a Google Form works!)
  • Testimonials or previous session photos if available

Know your audience: Are you targeting beauty school students, current clients, new customers, or wellness enthusiasts?

The Smart 2-Step Ad Strategy

Running one ad with all the event info might feel easier—but it rarely works. People scroll past it.

With this simple two-step strategy, you first grab attention and spark curiosity—then follow up with the details once they’re already interested

Prospecting Ad - Building the audience

This ad is about getting beauty lovers to stop scrolling and think, “I want in.” Don’t overload it with too much info—just highlight the benefit of joining.

Expected Results: Reach, Views and Clicks.

  • Sample Headline:

    “Want Better Hair Days? Join Our Free Beauty Masterclass 💁♀️”

  • Sample Ad Copy:

    Learn how to transform your hair with expert tips from our salon team. Join our free 30-minute online class—spots are limited!

  • What to show in your ad?

    • Speaker headshot or your team in action
    • Branded visuals with the name of the event and “Free”
    • Reels idea: 10-second teaser of what they'll learn with captions and upbeat music

With Xoopah, you can select industry-specific templates and the AI will generate headlines and captions that fit your business needs, no design and writing headaches.

  • Budget & Targeting Tips:

    • Start with $10–$15/day
    • Target beauty and wellness interests: haircare, skincare, self-care, personal growth
    • Focus on your local area or expand depending on event format (e.g., online = national)

Also, Xoopah’s built-in budget calculator quickly gives you the right spend for your industry and goals, no spreadsheet math required. Start your free trial and test.

Visual Example #1

Retargeting Ad - Converting interested people into clients

After 5–7 days, follow up with those who clicked, watched, or messaged. This ad is your reminder—now’s the time to register before the event fills up.

Expected Results: Reach, Views and Clicks.

Essential #1: Tapping into Motivation

People love quick wins and community. Focus on how your event makes them feel confident, informed, or part of something special.

  • “Master your skincare routine—without spending a fortune.”
  • “Be the first to learn techniques that wow your clients.”

Essential #2: Creating Urgency

Use phrases like:

  • “Only 20 spots left”
  • “Live this Saturday”
  • “Join before Friday and get a bonus!”
  • Sample Headline:

    “Happening Soon: Reserve Your Spot for Our Free Beauty Event!”

  • Sample Ad Copy:

    Our free class is almost full! Don’t miss the chance to learn expert hair and skincare tips that you can start using right away. Reserve your seat now—it’s free and takes 10 seconds.

  • What to show in your ad?

    • Countdown timer graphic or date/time badge
    • Smiling speaker or real past event photos
    • Overlay text: “Reserve Now — It’s Free!”
  • Possible CTAs for you:

    • Reserve My Spot
    • Register Free
    • Join Event
    • Save My Seat

With Xoopah AI, you generate converting CTAs and ad copies for your ad, so that there’s no stopping the conversions. Let’s see it in action together, book your call.

  • Budget & Targeting Tips:

    • Stick to $10–$15/day
    • Use retargeting for people who clicked, watched, or messaged

Xoopah automatically targets the right audience in your retargeting ad, increasing your chance of getting clients by 3x.

Visual Example #2

How Xoopah Makes This Even Easier

Easy To Use Templates

Xoopah offers plug-and-play ad templates proven to convert for bookings and appointments. Just fill in your details and launch.

Upscale With AI

AI writes your headlines, primary text and descriptions, saving you hours and making your ads sound fresh and relevant.

Precision Targeting

The platform automatically builds your retargeting audiences (second ad), so your spend is always focused where it works best.

Even if you’re doing it all yourself, try the two-step strategy—your wallet will thank you! If you want it all done in a few clicks,  Xoopah can help you skip the learning curve. Everything an agency does in $20.

What are you waiting for? Start getting more clients now.

You’ve got two easy paths forward: