Industry:

Beauty & Wellness

Goal:

Sales (Non-Ecommerce)

The “Ad That Works”
For You.

3x

More Quality Leads

50%

Lower Cost Per Lead

20h

Results In The First Day

Welcome!

This mini-course is for salon owners, beauticians, and wellness professionals who want to sell high-ticket services or bundled packages—like monthly facial memberships, premium hair transformations, or multi-session wellness plans. You’ll learn how to use Meta ads that actually bring in real paying clients—without fancy tools or hiring an expensive agency.

Where to Start? Preparation.

Choose your best-selling or most profitable offer:

  • “Hair Makeover Package – Cut, Color & Treatment”
  • “Monthly Glow-Up Facial Plan”
  • “6-Session Weight Loss Program with Consultation”

List the transformation or value this package delivers

Gather:

  • Before-and-after photos
  • Testimonials or reviews
  • Package price or booking details
  • Booking form or consultation call link

Know your ideal buyer: Are they regular clients looking to upgrade? New customers needing results? People preparing for a big event?

The Smart 2-Step Ad Strategy

One “Buy Now” ad won’t cut it. People need time to trust and understand what they’re buying.

With this two-step approach, you first build interest and curiosity, then follow up with the offer and push for the sale.

Prospecting Ad - Building the audience

This ad should inspire, tease the transformation, and get them to click or message. Don’t list the price yet—focus on the outcome.

Expected Results: Reach, Views and Clicks.

  • Sample Headline:

    “Hair Feeling Blah? Our Makeover Package Can Change That 💇♀️”

  • Sample Ad Copy:

    Ready for your next big glow-up? Whether it’s dull hair, tired skin, or just needing a fresh vibe—we’ve got the perfect package to help you feel amazing again. Check out the results our clients are loving.

  • What to show in your ad?

    • Before-and-after client photos
    • Product shots, session moments, or happy customers
    • Reels idea: short transformation journey (before → during → after)

With Xoopah, you can select industry-specific templates and the AI will generate headlines and captions that fit your business needs, no design and writing headaches.

  • Budget & Targeting Tips:

    • $10–$15/day to start
    • Target age groups that match your offer (e.g., 25–55 for skincare/hair packages)
    • Add beauty, self-care, or local interest filters

Also, Xoopah’s built-in budget calculator quickly gives you the right spend for your industry and goals, no spreadsheet math required. Start your free trial and test.

Visual Example #1

Retargeting Ad - Converting interested people into clients

Run this ad 5–7 days later to people who clicked, watched, or messaged.

Now show them the details of your package and make the sale.

Expected Results: Reach, Views and Clicks.

Essential #1: Tapping into Motivation

  • “Feel confident again with a complete hair transformation.”
  • “Join 100+ women in [City] who’ve loved our Glow-Up Facial Plan.”

Essential #2: Creating Urgency

  • “Only 5 packages left this month”
  • “Book by Friday and get a free upgrade!”
  • Sample Headline:

    “Last Chance to Grab Our Most-Loved Beauty Package 💫”

  • Sample Ad Copy:

    Our hair & facial package is selling fast! It includes everything you need to look and feel your best—plus, we’re offering a free add-on for bookings this week only. Don’t miss out!

  • What to show in your ad?

    • Package breakdown graphic or testimonial video
    • Countdown overlay or “Only 3 Left” badge
    • Smiling client, results-focused visuals
  • Possible CTAs for you:

    • Book Now
    • Buy Package
    • Claim This Offer
    • Message Us to Learn More

With Xoopah AI, you generate converting CTAs and ad copies for your ad, so that there’s no stopping the conversions. Let’s see it in action together, book your call.

  • Budget & Targeting Tips:

    • $10–$15/day
    • Use retargeting for people who clicked, watched, or messaged

Xoopah automatically targets the right audience in your retargeting ad, increasing your chance of getting clients by 3x.

Visual Example #2

How Xoopah Makes This Even Easier

Easy To Use Templates

Xoopah offers plug-and-play ad templates proven to convert for bookings and appointments. Just fill in your details and launch.

Upscale With AI

AI writes your headlines, primary text and descriptions, saving you hours and making your ads sound fresh and relevant.

Precision Targeting

The platform automatically builds your retargeting audiences (second ad), so your spend is always focused where it works best.

Even if you’re doing it all yourself, try the two-step strategy—your wallet will thank you! If you want it all done in a few clicks,  Xoopah can help you skip the learning curve. Everything an agency does in $20.

What are you waiting for? Start getting more clients now.

You’ve got two easy paths forward: