Industry:

Beauty & Wellness

Goal:

Group Program/Class Sign-ups

The “Ad That Works”
For You.

3x

More Quality Leads

50%

Lower Cost Per Lead

20h

Results In The First Day

Welcome!

This mini-course is for salon owners, wellness practitioners, or beauty educators who want to fill their group programs, training sessions, or beauty classes with the right audience. Whether you're teaching a makeup masterclass, running a skincare bootcamp, or hosting a hair styling workshop—this guide will help you launch Meta ads that actually bring in the sign-ups. No stress, no agency needed.

Where to Start? Preparation.

Pick your most exciting or valuable class/program:

  • “Bridal Hair & Makeup 3-Day Workshop”
  • “6-Week Skincare Transformation Bootcamp”
  • “Wellness & Self-Care Sundays – Group Coaching Series”

List benefits for attendees:

  • Learn a new skill, get pampered, connect with others, access exclusive guidance

Gather:

  • Class visuals or past event footage
  • Speaker/trainer info, testimonials
  • Registration or sign-up link

Know your ideal participant:

  • Aspiring beauticians? Self-care lovers? Bridal groups? Teens or adults? Be specific.

The Smart 2-Step Ad Strategy

Most businesses just post “Sign Up Now!” and hope for the best. But people need to know why it’s worth it.

Use this 2-step method to build curiosity and trust first, then convert interest into registrations.

Prospecting Ad - Building the audience

Show people what they’ll learn, who it’s for, and why it’s exciting. Don’t push the signup yet—just spark interest.

Expected Results: Reach, Views and Clicks.

  • Sample Headline:

    “Want to Master Makeup? Start Here 💄”

  • Sample Ad Copy:

    Whether you’re a total beginner or beauty-obsessed, this hands-on makeup class gives you real skills you’ll use every day. Learn from pros, meet fellow beauty lovers, and walk away with a new level of confidence. Limited seats—learn more today.

  • What to show in your ad?

    • Group setting visuals: people learning, laughing, engaging
    • Short video teaser from a previous session
    • Energetic colors, bold but friendly design

With Xoopah, you can select industry-specific templates and the AI will generate headlines and captions that fit your business needs, no design and writing headaches.

  • Budget & Targeting Tips:

    • $10–$15/day
    • Target by interest (beauty, self-care, makeup), gender, and age (based on your class)
    • Location-based if in-person

Also, Xoopah’s built-in budget calculator quickly gives you the right spend for your industry and goals, no spreadsheet math required. Start your free trial and test.

Visual Example #1

Retargeting Ad - Converting interested people into clients

Now target those who clicked, watched, or messaged with an ad that gives full class details and reasons to sign up right away.

Expected Results: Reach, Views and Clicks.

Essential #1: Tapping into Motivation

  • “Get hands-on beauty skills with our fun, expert-led workshop.”
  • “Walk away with real techniques you can use—plus a free starter kit.”

Essential #2: Creating Urgency

  • “Only 4 spots left—class starts soon!”
  • “Sign up this week and get a bonus skincare kit.”
  • Sample Headline:

    “Last Chance to Join Our Beauty Masterclass ✨”

  • Sample Ad Copy:

    You showed interest—now don’t miss your chance to join us! This session is filling fast, and we’d love to have you. Learn real beauty skills, connect with others, and walk away glowing. Register now before we close the list.

  • What to show in your ad?

    • Countdown timer graphic, class start date
    • Clip from trainer or previous student testimonial
    • Overlay: “Few Seats Left” or “Starts This Sunday”
  • Possible CTAs for you:

    • Sign Up Now
    • Register Free
    • Join the Class
    • Message Us

With Xoopah AI, you generate converting CTAs and ad copies for your ad, so that there’s no stopping the conversions. Let’s see it in action together, book your call.

  • Budget & Targeting Tips:

    • Keep $10–$15/day
    • Use retargeting for people who clicked, watched, or messaged

Xoopah automatically targets the right audience in your retargeting ad, increasing your chance of getting clients by 3x.

Visual Example #2

How Xoopah Makes This Even Easier

Easy To Use Templates

Xoopah offers plug-and-play ad templates proven to convert for bookings and appointments. Just fill in your details and launch.

Upscale With AI

AI writes your headlines, primary text and descriptions, saving you hours and making your ads sound fresh and relevant.

Precision Targeting

The platform automatically builds your retargeting audiences (second ad), so your spend is always focused where it works best.

Even if you’re doing it all yourself, try the two-step strategy—your wallet will thank you! If you want it all done in a few clicks,  Xoopah can help you skip the learning curve. Everything an agency does in $20.

What are you waiting for? Start getting more clients now.

You’ve got two easy paths forward: