Industry:
Salons / Beauty & Wellness
Goal:
Bookings (Demos/Appointments)
More Quality Leads
Lower Cost Per Lead
Results In The First Day
This mini-course is designed for salon owners, spa professionals, and wellness providers who want to fill their appointment calendar with real, paying clients. You’ll learn how to run Meta ads that get noticed by the right people—those looking for beauty or wellness services—and turn that attention into actual bookings and appointments. No agencies, no guesswork—just a clear, easy-to-follow method.
Where to Start? Preparation.
Start with your most in-demand or high-margin service:
Make a quick list of common client pain points:
Gather:
Know your ideal customer: Are they busy moms, young professionals, brides-to-be, or people looking for self-care?
Many salon owners run a single ad promoting a big discount—and then wait. Most times, it doesn’t convert. Why? Because people need a reason to trust and remember you first.
With this simple 2-step ad strategy, you’ll first attract the right people, then follow up to convert them into actual appointments.
The goal here is to make your service feel relatable, desirable, and easy to try. Don’t focus too much on price yet—just spark interest.
Expected Results: Reach, Views and Clicks.
“Your Hair Deserves a Glow-Up This Month 💇♀️”
Ready for a change? Our expert stylists are booking now for deep treatments, fresh styles, and head-turning results. See why [City] loves us.
With Xoopah, you can select industry-specific templates and the AI will generate headlines and captions that fit your business needs, no design and writing headaches.
Also, Xoopah’s built-in budget calculator quickly gives you the right spend for your industry and goals, no spreadsheet math required. Start your free trial and test.
Visual Example #1
After 5–7 days, show a second ad to people who clicked, watched, or messaged. Now it’s time to get them to book.
Expected Results: Reach, Views and Clicks.
Essential #1: Tapping into Motivation
Make them feel like this is the moment to treat themselves.
Essential #2: Creating Urgency
Use urgency, exclusivity, or limited-time slots to nudge them.
“Few Appointments Left This Week – Book Now”
You checked us out—and we’d love to see you in the chair. Just a few openings left this week. Book now and get a free scalp massage with any hair treatment!
With Xoopah AI, you generate converting CTAs and ad copies for your ad, so that there’s no stopping the conversions. Let’s see it in action together, book your call.
Xoopah automatically targets the right audience in your retargeting ad, increasing your chance of getting clients by 3x.
Visual Example #2
Xoopah offers plug-and-play ad templates proven to convert for bookings and appointments. Just fill in your details and launch.
AI writes your headlines, primary text and descriptions, saving you hours and making your ads sound fresh and relevant.
The platform automatically builds your retargeting audiences (second ad), so your spend is always focused where it works best.
Even if you’re doing it all yourself, try the two-step strategy—your wallet will thank you! If you want it all done in a few clicks, Xoopah can help you skip the learning curve. Everything an agency does in $20.
You’ve got two easy paths forward:
