Industry:
Beauty & Wellness
Goal:
1-on-1 Calls for Salons
More Quality Leads
Lower Cost Per Lead
Results In The First Day
This mini-course is for salon owners, wellness coaches, and beauty experts who want more people to book 1-on-1 consultations or discovery calls. Whether it’s a free skin assessment, a personalized hair plan, or a new client intake call, you’ll learn how to use Meta ads to get qualified prospects on the phone—without needing an agency or doing hours of marketing work.
Where to Start? Preparation.
Choose your call offer:
List the benefits of booking the call:
Gather:
Know your ideal caller: First-time clients? High-ticket buyers? Referral leads? Think about who benefits most from personal guidance.
A lot of salon and wellness businesses post “Book a call!” and get no response.
With this strategy, you build interest first—then invite them to book once they’ve warmed up.
This first ad is about showing that you offer real help and personal care—not just beauty services.
Expected Results: Reach, Views and Clicks.
“Not Sure What You Need? Let’s Chat 💬”
If you’ve been thinking about switching up your skincare or hairstyle—but aren’t sure where to start—let’s talk. Book a quick, free call with a beauty expert who actually listens.
With Xoopah, you can select industry-specific templates and the AI will generate headlines and captions that fit your business needs, no design and writing headaches.
Also, Xoopah’s built-in budget calculator quickly gives you the right spend for your industry and goals, no spreadsheet math required. Start your free trial and test.
Visual Example #1
Show your second ad to people who clicked, messaged, or watched your first ad. Now give them a reason to book the call now.
Expected Results: Reach, Views and Clicks.
Essential #1: Tapping into Motivation
People want to feel cared for and heard. Make them feel like this call is the first step toward solving a problem or reaching a goal.
Essential #2: Creating Urgency
Make it easy and time-sensitive:
“Spots Filling Fast – Book Your Free Beauty Call Now”
You showed interest—now let’s talk! Get personalized advice from a real beauty expert. Just 15 minutes, totally free. Limited spots—book now!
With Xoopah AI, you generate converting CTAs and ad copies for your ad, so that there’s no stopping the conversions. Let’s see it in action together, book your call.
Xoopah automatically targets the right audience in your retargeting ad, increasing your chance of getting clients by 3x.
Visual Example #2
Xoopah offers plug-and-play ad templates proven to convert for bookings and appointments. Just fill in your details and launch.
AI writes your headlines, primary text and descriptions, saving you hours and making your ads sound fresh and relevant.
The platform automatically builds your retargeting audiences (second ad), so your spend is always focused where it works best.
Even if you’re doing it all yourself, try the two-step strategy—your wallet will thank you! If you want it all done in a few clicks, Xoopah can help you skip the learning curve. Everything an agency does in $20.
You’ve got two easy paths forward:
