Industry:
House Cleaning & Maintenance
Goal:
Website Lead Generation
More Quality Leads
Lower Cost Per Lead
Results In The First Day
This mini-course is for home cleaning and maintenance pros who want more leads through their website—without relying on word of mouth or agencies. If your site has a booking form or “Get a Quote” page, this guide will help you run Meta ads that send the right people there, so they fill it out and become paying clients.
Where to Start? Preparation.
Focus on one popular service that people often search for:
Make a list of what your ideal lead would want:
Gather:
Know your ideal customer: Landlords, families, property managers, Airbnb hosts—anyone looking for trustworthy help
If you’ve run ads before and nobody filled out your form—you’re not alone. Most people give up too soon or send traffic blindly.
The smarter way is to first build interest, and then send a follow-up ad to those who already showed interest. That’s how you get real leads at lower cost.
Start by showing your service in action. Talk about what problem you solve, and invite people to learn more (not sell just yet).
Expected Results: Reach, Views and Clicks.
“Need a Deep Clean? Trusted Local Pros Are a Click Away”
Our team helps homeowners get their space spotless—fast, reliable, and affordable. Click to learn how we can help (and get a free quote in seconds).
With Xoopah, you can select industry-specific templates and the AI will generate headlines and captions that fit your business needs, no design and writing headaches.
Also, Xoopah’s built-in budget calculator quickly gives you the right spend for your industry and goals, no spreadsheet math required. Start your free trial and test.
Visual Example #1
Now show a follow-up ad that pushes people to your website to get a quote, book a call, or fill out the form.
Expected Results: Reach, Views and Clicks.
Essential #1: Tapping into Motivation
People want fast answers and easy wins. Make it clear your service is hassle-free.
Examples:
Essential #2: Creating Urgency
Get them to act now with a deadline or limited-time offer.
“Get a Free Quote – This Week Only!”
You checked out our services—why not see what it costs? No pressure. No waiting. Just fill out the quick form and we’ll take care of the rest.
With Xoopah AI, you generate converting CTAs and ad copies for your ad, so that there’s no stopping the conversions. Let’s see it in action together, book your call.
Xoopah automatically targets the right audience in your retargeting ad, increasing your chance of getting clients by 3x.
Visual Example #2
Xoopah offers plug-and-play ad templates proven to convert for bookings and appointments. Just fill in your details and launch.
AI writes your headlines, primary text and descriptions, saving you hours and making your ads sound fresh and relevant.
The platform automatically builds your retargeting audiences (second ad), so your spend is always focused where it works best.
Even if you’re doing it all yourself, try the two-step strategy—your wallet will thank you! If you want it all done in a few clicks, Xoopah can help you skip the learning curve. Everything an agency does in $20.
You’ve got two easy paths forward:
