Industry:

House Cleaning & Maintenance

Goal:

Webinar/Event Sign-ups

The “Ad That Works”
For You.

3x

More Quality Leads

50%

Lower Cost Per Lead

20h

Results In The First Day

Welcome!

This mini-course is for house cleaning businesses and maintenance pros who want to run events or workshops—like “Cleaning Tips for Busy Moms,” “Airbnb Cleaning 101,” or “How to Deep Clean Like a Pro.” You’ll learn how to run Meta ads that actually get people to register and show up—without needing an agency or marketing background.

Where to Start? Preparation.

Choose an event topic that helps your audience solve a real problem:

  • “How to Keep Your Home Clean in 20 Minutes a Day”
  • “Rental Property Cleaning Tips for Landlords”
  • “Secrets to Safe, Chemical-Free Cleaning”

List 2–3 takeaways they’ll get from attending

Gather:

  • A nice photo of you or the speaker
  • A screenshot of a past session (if available)
  • Testimonials from past attendees (if any)

Know your ideal attendee: Busy moms, renters, landlords, Airbnb hosts, or eco-conscious homeowners

The Smart 2-Step Ad Strategy

Running one ad and hoping people show up? That rarely works. The better way is a 2-step strategy: first, promote the event and build interest, then remind those who showed interest to sign up or attend.

It’s a proven way to increase event sign-ups and attendance—without blowing your budget.

Prospecting Ad - Building the audience

Your goal here is to spark curiosity and offer something genuinely useful. Show how your event will solve a real problem.

Expected Results: Reach, Views and Clicks.

  • Sample Headline:

    “Free Workshop: Keep Your Home Clean (Even With Kids!)”

  • Sample Ad Copy:

    Struggling to keep up with cleaning? Join our free 30-minute online session and learn time-saving tips from local pros. Perfect for busy families—register now!

  • What to show in your ad?

    • A smiling speaker or image of a clean, calm home
    • Simple visuals of a tidy kitchen or living room
    • Short video: preview what they’ll learn + how to register

With Xoopah, you can select industry-specific templates and the AI will generate headlines and captions that fit your business needs, no design and writing headaches.

  • Budget & Targeting Tips:

    • $10–$15/day at least 5 days before your event
    • Target local families, renters, homeowners aged 25–55+
    • Interests: home care, parenting, cleaning hacks, DIY

Also, Xoopah’s built-in budget calculator quickly gives you the right spend for your industry and goals, no spreadsheet math required. Start your free trial and test.

Visual Example #1

Retargeting Ad - Converting interested people into clients

Now that people have seen your first ad or clicked to learn more, show them a reminder ad that makes it easy to finish signing up.

Expected Results: Reach, Views and Clicks.

Essential #1: Tapping into Motivation

Reinforce the benefit of attending and remind them it’s free, helpful, and short.

Examples:

  • “You deserve a cleaner home—with less effort. Join us this Thursday for quick, doable tips.”
  • “Still thinking about it? This free session could save you hours every week!”

Essential #2: Creating Urgency

Let them know spots are limited or the event is starting soon.

  • Sample Headline:

    “Last Call! Free Cleaning Workshop Starts Soon”

  • Sample Ad Copy:

    Don’t miss out—this free online session starts in 24 hours! Learn practical cleaning tips that actually work (even if you’re super busy). Grab your spot now.

  • What to show in your ad?

    • Countdown timer, event title, smiling face of the host
    • Overlay: “Free Event – Starts Soon!”
  • Possible CTAs for you:

    • Register Now
    • Save My Spot
    • Sign Up Free

With Xoopah AI, you generate converting CTAs and ad copies for your ad, so that there’s no stopping the conversions. Let’s see it in action together, book your call.

  • Budget & Targeting Tips:

    • Maintain $10–$15/day
    • Use retargeting for people who clicked, watched, or messaged

Xoopah automatically targets the right audience in your retargeting ad, increasing your chance of getting clients by 3x.

Visual Example #2

How Xoopah Makes This Even Easier

Easy To Use Templates

Xoopah offers plug-and-play ad templates proven to convert for bookings and appointments. Just fill in your details and launch.

Upscale With AI

AI writes your headlines, primary text and descriptions, saving you hours and making your ads sound fresh and relevant.

Precision Targeting

The platform automatically builds your retargeting audiences (second ad), so your spend is always focused where it works best.

Even if you’re doing it all yourself, try the two-step strategy—your wallet will thank you! If you want it all done in a few clicks,  Xoopah can help you skip the learning curve. Everything an agency does in $20.

What are you waiting for? Start getting more clients now.

You’ve got two easy paths forward: