Industry:

House Cleaning & Maintenance

Goal:

Sales (Non-Ecommerce)

The “Ad That Works”
For You.

3x

More Quality Leads

50%

Lower Cost Per Lead

20h

Results In The First Day

Welcome!

This mini-course is for house cleaning businesses offering one-time packages, seasonal offers, or bundled services that can be purchased directly. If you want to sell your cleaning services online (without becoming an e-commerce store), this is for you. You’ll learn how to run Meta ads that actually bring in paying customers—not just clicks.

Where to Start? Preparation.

Pick your most popular or seasonal service to promote, like:

  • “Spring Deep Clean Package”
  • “Pre-Move Cleaning Deal”
  • “3-Clean Monthly Subscription”

List what makes your offer valuable: price, speed, quality, convenience

Gather:

  • Before-and-after visuals (show what customers are buying)
  • Social proof or testimonials
  • A clean and simple payment or booking page

Know your ideal buyer: Busy professionals, families, landlords, or Airbnb hosts who value clean homes and don’t want to do it themselves

The Smart 2-Step Ad Strategy

A single “Buy Now” ad often falls flat—especially for service businesses. People need time to warm up before pulling out their wallet.

That’s why this two-step strategy works better: attract interest first, then follow up to close the sale. It’s how top marketers boost sales without pushing hard.

Prospecting Ad - Building the audience

Show the benefit of your service and make the offer sound appealing, without asking for the sale right away. Focus on the outcome.

Expected Results: Reach, Views and Clicks.

  • Sample Headline:

    “Hate Cleaning? We’ll Handle It – Fast & Affordable”

  • Sample Ad Copy:

    Life’s busy. Let us take care of the cleaning. Our “Fresh Start” package gets your home sparkling clean—no stress, no waiting. See what’s included!

  • What to show in your ad?

    • A clean, inviting space and a happy customer
    • Your team in uniform, working quickly
    • Short video: fast-forward transformation of a messy home to spotless

With Xoopah, you can select industry-specific templates and the AI will generate headlines and captions that fit your business needs, no design and writing headaches.

  • Budget & Targeting Tips:

    • Start at $10–$15/day for 5–7 days
    • Target homeowners or renters aged 25–65+ in your area

Also, Xoopah’s built-in budget calculator quickly gives you the right spend for your industry and goals, no spreadsheet math required. Start your free trial and test.

Visual Example #1

Retargeting Ad - Converting interested people into clients

This is where you invite people to take the final step: Buy Now, Book Today, or Claim Offer. They already saw the value—you just need to help them act.

Expected Results: Reach, Views and Clicks.

Essential #1: Tapping into Motivation

Use urgency, social proof, or a special offer to push action.

Examples:

  • “Ready for a spotless home? Our $99 package is almost full!”
  • “Last week, 23 homes were cleaned by us—yours could be next!”

Essential #2: Creating Urgency

Make the deal feel limited—either in time or availability.

  • Sample Headline:

    “Only 5 Deals Left – Book Your Clean Now!”

  • Sample Ad Copy:

    You checked out our offer—don’t miss your chance! Book your full-home cleaning today for just $99. No hidden fees, no long waits.

  • What to show in your ad?

    • Countdown overlays, limited spots, or testimonial pop-ups
    • Real results—before/after shots from past clients
  • Possible CTAs for you:

    • Buy Now
    • Book Cleaning
    • Claim Your Spot
    • Get This Deal

With Xoopah AI, you generate converting CTAs and ad copies for your ad, so that there’s no stopping the conversions. Let’s see it in action together, book your call.

  • Budget & Targeting Tips:

    • Maintain $10–$15/day
    • Use retargeting for people who clicked, watched, or messaged

Xoopah automatically targets the right audience in your retargeting ad, increasing your chance of getting clients by 3x.

Visual Example #2

How Xoopah Makes This Even Easier

Easy To Use Templates

Xoopah offers plug-and-play ad templates proven to convert for bookings and appointments. Just fill in your details and launch.

Upscale With AI

AI writes your headlines, primary text and descriptions, saving you hours and making your ads sound fresh and relevant.

Precision Targeting

The platform automatically builds your retargeting audiences (second ad), so your spend is always focused where it works best.

Even if you’re doing it all yourself, try the two-step strategy—your wallet will thank you! If you want it all done in a few clicks,  Xoopah can help you skip the learning curve. Everything an agency does in $20.

What are you waiting for? Start getting more clients now.

You’ve got two easy paths forward: