Industry:

House Cleaning & Maintenance

Goal:

Group Program/Class Sign-ups

The “Ad That Works”
For You.

3x

More Quality Leads

50%

Lower Cost Per Lead

20h

Results In The First Day

Welcome!

This mini-course is designed for cleaning businesses and maintenance providers who want to promote group programs or classes—like “Weekly Home Reset Plans,” “Cleaning Skills for Airbnb Hosts,” or “Group Coaching for New Cleaners.” You’ll learn how to run Meta ads that bring in sign-ups from people genuinely interested in your group offer. No fluff. No agency. Just a simple plan that works.

Where to Start? Preparation.

Choose the group/class offer you want to fill:

  • “Weekly Cleaning Club – 4 Homes a Month”
  • “Small Group Workshop: Learn to Clean Like a Pro”
  • “Landlord Cleaning Plan – Monthly Group Service”

List common questions or pain points the program solves

Gather:

  • A clean and simple image that represents the program (your team, checklist, class photo)
  • Testimonials from past clients or class members (if any)
  • The schedule, price, and how to join

Know your ideal group member: Busy homeowners, landlords, Airbnb hosts, or beginner cleaners looking to learn

The Smart 2-Step Ad Strategy

Just boosting a post isn’t enough to fill your program. You need to attract interest first, then follow up with the warm leads. That’s where this two-step approach shines.

It's the strategy successful service businesses use to fill their classes—without paying agencies thousands.

Prospecting Ad - Building the audience

Create an ad that makes your group or class feel like a no-brainer. Highlight how joining will save them time, teach them something valuable, or give them access to exclusive services.

Expected Results: Reach, Views and Clicks.

  • Sample Headline:

    “Join Our 4-Week Home Reset Program – Limited Spots!”

  • Sample Ad Copy:

    Want a cleaner home without doing all the work? Join our 4-week group program and get expert help, weekly support, and a spotless space—without the stress. Only 6 homes per batch!

  • What to show in your ad?

    • Group photo (if available), or visuals of a checklist/calendar
    • For video: introduce the program and who it’s for (short and sweet)
    • Clean, comforting colors—light blue, white, soft gr

With Xoopah, you can select industry-specific templates and the AI will generate headlines and captions that fit your business needs, no design and writing headaches.

  • Budget & Targeting Tips:

    • $10–$15/day for 5–7 days
    • Target your local audience, especially homeowners, moms, landlords, or Airbnb hosts aged 25–55+

Also, Xoopah’s built-in budget calculator quickly gives you the right spend for your industry and goals, no spreadsheet math required. Start your free trial and test.

Visual Example #1

Retargeting Ad - Converting interested people into clients

Now it’s time to seal the deal. This ad will only be shown to people who clicked, viewed, or engaged with your first ad—so you can focus on getting them to take action.

Expected Results: Reach, Views and Clicks.

Essential #1: Tapping into Motivation

Remind them of the benefits—less stress, more structure, pro tips, or community.

Examples:

  • “Still thinking about joining our Home Reset Program? This week’s group is almost full—get in while you can.”
  • “Want your weekends back? We’ll help you reset your home in just 4 weeks. Join the group today!”

Essential #2: Creating Urgency

Group spots are limited—so use that to your advantage.

  • Sample Headline:

    “Final 2 Spots Left – Join Our Cleaning Program!”

  • Sample Ad Copy:

    You checked out our group offer—don’t miss your chance to join! Weekly support, proven routines, and cleaner homes. Starts Monday—grab your spot now.

  • What to show in your ad?

    • Visuals: calendar countdown, checklist, smiling participant
    • Overlay: “Limited Spots” or “Starts Soon”
  • Possible CTAs for you:

    • Join the Group
    • Sign Up Now
    • Book My Spot
    • Message to Learn More

With Xoopah AI, you generate converting CTAs and ad copies for your ad, so that there’s no stopping the conversions. Let’s see it in action together, book your call.

  • Budget & Targeting Tips:

    • Keep $10–$15/day
    • Use retargeting for people who clicked, watched, or messaged

Xoopah automatically targets the right audience in your retargeting ad, increasing your chance of getting clients by 3x.

Visual Example #2

How Xoopah Makes This Even Easier

Easy To Use Templates

Xoopah offers plug-and-play ad templates proven to convert for bookings and appointments. Just fill in your details and launch.

Upscale With AI

AI writes your headlines, primary text and descriptions, saving you hours and making your ads sound fresh and relevant.

Precision Targeting

The platform automatically builds your retargeting audiences (second ad), so your spend is always focused where it works best.

Even if you’re doing it all yourself, try the two-step strategy—your wallet will thank you! If you want it all done in a few clicks,  Xoopah can help you skip the learning curve. Everything an agency does in $20.

What are you waiting for? Start getting more clients now.

You’ve got two easy paths forward: