Industry:
House Cleaning & Maintenance
Goal:
Bookings (Demos/Appointments)
More Quality Leads
Lower Cost Per Lead
Results In The First Day
This mini-course is for house cleaners, deep cleaning services, and maintenance pros who want their calendars filled with real bookings. You’ll learn exactly how to run Meta ads that don’t just get clicks—but actually bring in customers ready to schedule cleaning or maintenance jobs. No confusion, no agency needed.
Where to Start? Preparation.
Focus on your most in-demand services: like “Deep Cleaning for Moving,” “Weekly Cleaning Plans,” or “Emergency Maintenance Visits.”
List out key pain points your clients face (lack of time, dirty kitchens, allergies, overflowing to-do lists)
Know your ideal client: Are they busy professionals, parents, property managers, or new homeowners?
Let’s be honest—most small cleaning businesses run a single ad and hope for bookings. But without follow-up, interested people slip away.
A smarter approach is this simple two-step ad strategy: first, attract interested people nearby, then remind the ones who showed interest to book their slot.
This method is proven to get more bookings with less wasted spend. And it’s easy to do on your own—no expensive agency required.
Start with an ad that speaks to everyday frustrations and offers your cleaning or maintenance service as the easy fix.
Expected Results: Reach, Views and Clicks.
“Messy House? We’ve Got You Covered.”
Dirty dishes, dusty corners, and no time? Let our expert cleaners bring back the sparkle. Book your first clean today—slots fill fast!
With Xoopah, you can select industry-specific templates and the AI will generate headlines and captions that fit your business needs, no design and writing headaches.
Also, Xoopah’s built-in budget calculator quickly gives you the right spend for your industry and goals, no spreadsheet math required. Start your free trial and test.
Visual Example #1
After 7 days, show your second ad to people who clicked, watched, or messaged from the first one. Now, it’s all about reminding them why they need to book—right now.
Expected Results: Reach, Views and Clicks.
Essential #1: Tapping into Motivation
Remind them of the feeling of a clean space and offer something special for booking now.
For example:
Essential #2: Creating Urgency
Push them gently to book now—not later.
“Only a Few Slots Left This Week—Book Now!”
We noticed you checked out our services. Our calendar’s filling fast! Book now and get 15% off your first clean.
With Xoopah AI, you generate converting CTAs and ad copies for your ad, so that there’s no stopping the conversions. Let’s see it in action together, book your call.
Xoopah automatically targets the right audience in your retargeting ad, increasing your chance of getting clients by 3x.
Visual Example #2
Xoopah offers plug-and-play ad templates proven to convert for bookings and appointments. Just fill in your details and launch.
AI writes your headlines, primary text and descriptions, saving you hours and making your ads sound fresh and relevant.
The platform automatically builds your retargeting audiences (second ad), so your spend is always focused where it works best.
Even if you’re doing it all yourself, try the two-step strategy—your wallet will thank you! If you want it all done in a few clicks, Xoopah can help you skip the learning curve. Everything an agency does in $20.
You’ve got two easy paths forward:
