Industry:
Home Services & Improvements
Goal:
Website Lead Generation
More Quality Leads
Lower Cost Per Lead
Results In The First Day
This mini-course is for home service professionals—plumbers, electricians, contractors, HVAC specialists—who want to turn website visitors into real leads: inquiries, quote requests, and call-back forms from homeowners ready to book. You’ll learn exactly how to run Meta ads that don’t just get clicks, but actually drive the right traffic to your website—and get those visitors to reach out.
Where to Start? Preparation.
Pick your strongest offer or reason for visitors to get in touch (think “Instant Quote Online,” “Book a Free Home Safety Check,” “Download Our Maintenance Checklist,” or “Schedule a Call-Back”)
List out the top pain points or needs your ideal customer has (urgency, trust, cost concerns, reliability)
Gather:
Know your target: Who fills out your forms now? New homeowners, landlords, busy families, or property managers?
Let’s be honest: Most businesses blast out “Visit Our Website” ads and hope for the best. The result? Random visitors who bounce, and no real leads.
A smarter approach: the 2-step ad strategy. First, attract and qualify local people who need your service, then retarget those who clicked or visited—nudging them to fill out your form, request a callback, or ask for a quote.
This is how agencies double conversion rates. You can do it too.
Run an ad with a clear, urgent benefit that drives people to your website—not just for “info,” but for a specific action (get a quote, schedule a call, grab a checklist). The goal: get qualified, ready-to-act visitors.
Expected Results: Reach, Views and Clicks.
“Get a Fast Home Repair Quote—No Waiting!”
Need a fix now? Visit our website for an instant quote—trusted local pros, no hidden fees, and service you can count on. Don’t wait, get started today!
With Xoopah, you can select industry-specific templates and the AI will generate headlines and captions that fit your business needs, no design and writing headaches.
Also, Xoopah’s built-in budget calculator quickly gives you the right spend for your industry and goals, no spreadsheet math required. Start your free trial and test.
Visual Example #1
After a week, launch your second ad targeting those who visited your site but didn’t fill out a form. Remind them what they’re missing, highlight why you’re the trusted choice, and create urgency (“Slots filling fast,” “Offer ends soon!”).
Expected Results: Reach, Views and Clicks.
Essential #1: Lower the Barrier & Build Trust
Reassure them: easy form, fast response, no spam. Add proof—“100+ happy clients last month!” or a great review.
For example:
A testimonial from a recent lead who became a happy customer works wonders.
Essential #2: Make It Urgent & Easy
Don’t let them forget—give a reason to act now.
“Book Your Home Service Online—Fast, Simple, Reliable!”
We saw you checking out our services—get your free, instant quote now. Limited slots for this week—reserve yours before they’re gone!
With Xoopah AI, you generate converting CTAs and ad copies for your ad, so that there’s no stopping the conversions. Let’s see it in action together, book your call.
Xoopah automatically targets the right audience in your retargeting ad, increasing your chance of getting clients by 3x.
Visual Example #2
Xoopah offers plug-and-play ad templates proven to convert for bookings and appointments. Just fill in your details and launch.
AI writes your headlines, primary text and descriptions, saving you hours and making your ads sound fresh and relevant.
The platform automatically builds your retargeting audiences (second ad), so your spend is always focused where it works best.
Even if you’re doing it all yourself, try the two-step strategy—your wallet will thank you! If you want it all done in a few clicks, Xoopah can help you skip the learning curve. Everything an agency does in $20.
You’ve got two easy paths forward:
