Industry:
Home Services & Improvements
Goal:
Webinar/Event Sign-ups
More Quality Leads
Lower Cost Per Lead
Results In The First Day
This mini-course is designed for home service professionals like plumbers, electricians, contractors, and HVAC specialists who want to pack their next webinar, workshop, or local event with qualified, interested homeowners—people who actually show up. You’ll learn exactly how to run Meta ads that don’t just get seen, but deliver real registrations and engagement for your event—no agency needed, no guesswork.
Where to Start? Preparation.
Start with your most practical or in-demand event topic (think “DIY Home Maintenance Workshop,” “Winter-Proof Your Home,” or “Ask a Pro: Live Q&A”)
Make a quick list of event pain points or burning questions you’ll address (e.g., “How to spot costly repairs before they happen,” “Saving on energy bills,” “What NOT to DIY”)
Gather:
Know your local area and your ideal attendee—are they new homeowners, property managers, or busy families?
Let’s be real—many home service pros run a single “Register Now” ad and hope people show up. Most of the time, it leads to random clicks and empty seats.
The smarter approach is a simple two-step ad strategy: first, attract a wide pool of genuinely interested people, and then gently remind and convert those who already showed some interest.
This is what agencies charging thousands don’t teach you! This method is proven to get you more event sign-ups for less money.
Run an ad that grabs attention and invites people to a valuable, practical event. The goal isn’t to “sell”—just to attract the right people and get them to engage, click, or watch a short video about your event. Focus on a timely problem or curiosity your event will solve.
Expected Results: Reach, Views and Clicks.
“Free Homeowner Workshop: Save on Repairs!”
Tired of surprise repairs? Join our live workshop for expert tips, live Q&A, and a free maintenance checklist—just for attending! Secure your spot now.
With Xoopah, you can select industry-specific templates and the AI will generate headlines and captions that fit your business needs, no design and writing headaches.
Also, Xoopah’s built-in budget calculator quickly gives you the right spend for your industry and goals, no spreadsheet math required. Start your free trial and test.
Visual Example #1
After 7 days, run a second ad only to the audience you built in your first ad—those who interacted with your event promo (clicked, watched, messaged). Your job now is to drive urgency (“Don’t miss out!”), highlight benefits (“Free checklist for attendees”), and make registration a no-brainer.
Expected Results: Reach, Views and Clicks.
Essential #1: Tapping into Motivation
People sign up for events when they see real value or a unique opportunity. Make your ad text offer relief, insider tips, or bonuses.
For example:
A testimonial from a previous attendee or speaker goes a long way.
Essential #2: Creating Urgency
Events fill up quickly. Make it clear this is a special chance (“One day only!” or “Only 20 spots left”).
“Last Call: Register for Our Free Homeowner Event!”
We saw you checked out our event! Register today for expert home advice and your free checklist. Event starts soon—don’t wait!
With Xoopah AI, you generate converting CTAs and ad copies for your ad, so that there’s no stopping the conversions. Let’s see it in action together, book your call.
Xoopah automatically targets the right audience in your retargeting ad, increasing your chance of getting clients by 3x.
Visual Example #2
Xoopah offers plug-and-play ad templates proven to convert for bookings and appointments. Just fill in your details and launch.
AI writes your headlines, primary text and descriptions, saving you hours and making your ads sound fresh and relevant.
The platform automatically builds your retargeting audiences (second ad), so your spend is always focused where it works best.
Even if you’re doing it all yourself, try the two-step strategy—your wallet will thank you! If you want it all done in a few clicks, Xoopah can help you skip the learning curve. Everything an agency does in $20.
You’ve got two easy paths forward:
