Industry:
Home Services & Improvements
Goal:
Sales (Non-Ecommerce)
More Quality Leads
Lower Cost Per Lead
Results In The First Day
This mini-course is for home service professionals—plumbers, electricians, contractors, HVAC specialists—who want to drive real, qualified sales for high-ticket services, seasonal packages, or service contracts (not e-commerce products). You’ll learn exactly how to run Meta ads that don’t just get seen, but actually convert local prospects into paying customers—no agency, no wasted budget.
Where to Start? Preparation.
Let’s be honest: Most businesses just blast out a “Buy Now!” ad and cross their fingers. That usually means wasted spend and little to show for it.
A smarter approach: the 2-step ad strategy. First, spark interest with a compelling offer, then follow up with those who’ve engaged, giving them a reason (and urgency) to buy now.
This is what top agencies charge big money for—but you can do it yourself with this blueprint.
Start with an ad that highlights your top offer or package. Focus on the outcome (peace of mind, upgraded space, hassle-free repairs), and why this is the best time to buy. The goal: get people to click, ask for a quote, or learn more.
Expected Results: Reach, Views and Clicks.
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Ready to finally fix that [problem area]? Save big with our seasonal service bundles—trusted pros, honest pricing, no surprises. Book your free estimate today!
With Xoopah, you can select industry-specific templates and the AI will generate headlines and captions that fit your business needs, no design and writing headaches.
Also, Xoopah’s built-in budget calculator quickly gives you the right spend for your industry and goals, no spreadsheet math required. Start your free trial and test.
Visual Example #1
After a week, launch your follow-up ad to those who clicked, watched, or messaged in the first round. This is where you drive home the urgency (“Offer ends Friday!”), include social proof (testimonial, before/after, or case study), and make it easy to claim the deal.
Expected Results: Reach, Views and Clicks.
Essential #1: Show Value and Proof
People buy when they see value and trust you to deliver. Remind them of the benefit, show what others got, and include a risk-free offer (“free consult,” “guarantee”).
For example:
A real testimonial or a “quick results” story helps seal the deal.
Essential #2: Make It Urgent and Easy
Don’t let them delay—remind them of the deadline or bonus.
“Last Chance: Get Your Home Upgrade at Special Pricing!”
We noticed you checked out our home service offers. Don’t miss your exclusive pricing—book now and get a bonus upgrade or extended warranty, this week only.
With Xoopah AI, you generate converting CTAs and ad copies for your ad, so that there’s no stopping the conversions. Let’s see it in action together, book your call.
Xoopah automatically targets the right audience in your retargeting ad, increasing your chance of getting clients by 3x.
Visual Example #2
Xoopah offers plug-and-play ad templates proven to convert for bookings and appointments. Just fill in your details and launch.
AI writes your headlines, primary text and descriptions, saving you hours and making your ads sound fresh and relevant.
The platform automatically builds your retargeting audiences (second ad), so your spend is always focused where it works best.
Even if you’re doing it all yourself, try the two-step strategy—your wallet will thank you! If you want it all done in a few clicks, Xoopah can help you skip the learning curve. Everything an agency does in $20.
You’ve got two easy paths forward:
