Industry:
Home Services & Improvements
Goal:
Group Program/Class Sign-ups
More Quality Leads
Lower Cost Per Lead
Results In The First Day
Welcome!
This mini-course is for home service professionals—plumbers, electricians, contractors, HVAC specialists—who want to fill up group workshops, training sessions, certification classes, or maintenance bootcamps. You’ll learn exactly how to run Meta ads that don’t just get seen, but actually bring the right people into your group sessions—without agencies or confusing tech.
Where to Start? Preparation.
Focus on your most valuable or in-demand group program (think “DIY Home Repair Bootcamp,” “First-Time Homeowner Maintenance 101,” “Seasonal Prep Group Sessions,” or “Handyman Certification Classes”)
List the biggest pain points or desires for your audience (saving money, avoiding costly mistakes, building confidence, getting certified)
Gather:
Know your ideal attendee: new homeowners, property managers, aspiring handypeople, or busy parents looking to learn
Let’s be honest: Most businesses run a single “Join Our Class” ad and hope people sign up. This usually leads to random clicks and empty seats.
The smarter approach: a simple two-step ad strategy. First, attract local people likely to benefit from your group program, then retarget those who showed interest—reminding and nudging them to register or reserve their spot.
This is what high-ticket agencies keep secret. You can do it yourself—and fill every seat.
Run an ad that sparks curiosity and shows the value of your group session. Make it about what attendees will learn or achieve—not just about “selling a seat.” The goal is to get people to engage, click, or watch a short teaser video.
Expected Results: Reach, Views and Clicks.
“Learn Home Repairs—Save Thousands! Join Our Group Class”
Want to stop calling for every little fix? Join our hands-on group workshop and learn how to handle common repairs yourself—plus get a free toolkit when you sign up!
With Xoopah, you can select industry-specific templates and the AI will generate headlines and captions that fit your business needs, no design and writing headaches.
Also, Xoopah’s built-in budget calculator quickly gives you the right spend for your industry and goals, no spreadsheet math required. Start your free trial and test.
Visual Example #1
After 7 days, launch your second ad to the audience who clicked, watched, or engaged in the first ad. Now it’s all about urgency (“Class starts soon!”), added value (“Last chance for free toolkit”), and credibility (real results, testimonials).
Expected Results: Reach, Views and Clicks.
Essential #1: Show Transformation or Outcomes
People join group programs when they see real change or skill-building. Highlight stories of past attendees, what they learned, or the confidence they gained.
For example:
A testimonial or photo of a past class is powerful.
Essential #2: Make It Urgent and Clear
Let them know it’s almost sold out—give them a reason to act now.
“Last Seats: Join Our Home Repair Group Workshop!”
We noticed you checked out our group class! Secure your spot now—plus claim your free toolkit. Class starts soon, don’t miss out!
With Xoopah AI, you generate converting CTAs and ad copies for your ad, so that there’s no stopping the conversions. Let’s see it in action together, book your call.
Xoopah automatically targets the right audience in your retargeting ad, increasing your chance of getting clients by 3x.
Visual Example #2
Xoopah offers plug-and-play ad templates proven to convert for bookings and appointments. Just fill in your details and launch.
AI writes your headlines, primary text and descriptions, saving you hours and making your ads sound fresh and relevant.
The platform automatically builds your retargeting audiences (second ad), so your spend is always focused where it works best.
Even if you’re doing it all yourself, try the two-step strategy—your wallet will thank you! If you want it all done in a few clicks, Xoopah can help you skip the learning curve. Everything an agency does in $20.
You’ve got two easy paths forward:
