Industry:
Home Services & Improvements
Goal:
Bookings (Demos/Appointments)
More Quality Leads
Lower Cost Per Lead
Results In The First Day
This mini-course is designed for home service professionals like plumbers, electricians, contractors, and HVAC specialists who want their calendars filled with quality bookings and real appointments. You’ll learn exactly how to run Meta ads that don’t just get seen, but actually bring in the local clients who need your services and are ready to take action.
Start with your most-requested or highest-value services (think “emergency plumbing,” “same-day AC repair,” or “kitchen upgrades”)
Make a quick list of client pain points
Know your local area and your ideal customer profile are they new homeowners, landlords, or busy families?
Gather
Let’s be real, many small business owners put all their money into a single “big” ad hoping it’ll fill the room. Most of the time, it leads to random clicks and low attendance.
The smarter approach is a simple two-step ad strategy: first, attract a wide pool of genuinely interested people, and then gently remind and convert those who already showed some interest.
This is what agencies that charge thousands of dollars hide from their clients to justify the high fees. This method is proven to get you more sign-ups for less money.
Start by running an ad that grabs attention and invites people to learn something valuable. The goal here isn’t to sell. It’s just to attract the right people and get them to engage, click, or watch your short video. The focus is on a relatable problem and the promise of fast, reliable help.
Expected Results: Reach, Views and Clicks.
“Need a Fix Fast? Local Pros Ready Today”
Tired of leaky taps, power outages, or repairs piling up? Our certified techs are ready to help with same-day service in [Your City]. Quick fixes, fair prices, and work you can trust—let us take the stress out of home repairs.
With Xoopah, you can select industry-specific templates and the AI will generate headlines and captions that fit your business needs, no design and writing headaches.
Also, Xoopah’s built-in budget calculator quickly gives you the right spend for your industry and goals, no spreadsheet math required. Start your free trial and test.
Visual Example #1
After 7 days, run a second ad just on the audience you built in your first ad, this ad will show only to those who are interested in your business. This is done by seeing who interacted with your first ad (clicked on the ad, messaged you, or watched a good length your video). Now you just need to keep the following in mind as you go on creating an effective ad #2.
Expected Results: Reach, Views and Clicks.
Essential #1: Tapping into Emotions
People reach out to home service pros when they’re stressed or overwhelmed. Your ad text should offer relief and reassurance.
For example:
A real testimonial or story about how you helped a customer in a bind goes a long way. In case you can create that relatability, this is the best strategy.
Essential #2: Creating Urgency
Home repairs can’t wait. Make it clear you offer fast service, limited-time offers, or special slots (“Same-day appointments available” or “Book this week for 10% off”). Give people a reason to call now, not next month.
“Last Chance for a Free Quote – Book Today”
We noticed you checked out our home repair services. If you still need help, our schedule’s filling up! Book your free estimate today and see why [number]+ homeowners in [Your City] trust us.
With Xoopah AI, you generate converting CTAs and ad copies for your ad, so that there’s no stopping the conversions. Let’s see it in action together, book your call.
Xoopah automatically targets the right audience in your retargeting ad, increasing your chance of getting clients by 3x.
Visual Example #2
Xoopah offers plug-and-play ad templates proven to convert for bookings and appointments. Just fill in your details and launch.
AI writes your headlines, primary text and descriptions, saving you hours and making your ads sound fresh and relevant.
The platform automatically builds your retargeting audiences (second ad), so your spend is always focused where it works best.
Even if you’re doing it all yourself, try the two-step strategy—your wallet will thank you! If you want it all done in a few clicks, Xoopah can help you skip the learning curve. Everything an agency does in $20.
You’ve got two easy paths forward:
