Industry:
Home Services & Improvements
Goal:
1-on-1 Calls
More Quality Leads
Lower Cost Per Lead
Results In The First Day
This mini-course is for home service professionals—plumbers, electricians, contractors, HVAC specialists—who want their phones ringing with quality, pre-qualified leads for 1-on-1 consultations, virtual assessments, or on-site estimates. You’ll learn exactly how to run Meta ads that don’t just get seen, but actually drive real conversations with homeowners ready to take the next step—no agency, no confusion.
Where to Start? Preparation.
Focus on your most popular or urgent 1-on-1 offers (think “Free virtual plumbing inspection,” “In-home electrical safety check,” or “Same-day estimate for renovations”)
List the pain points your consults solve (uncertainty about cost, worry about safety, wanting expert advice before a project)
Gather:
Know your target: homeowners, landlords, busy families, property managers—who typically needs 1-on-1 advice before booking?
Let’s be honest: Most businesses run a “Call Now!” ad and hope for the best. That usually means wasted budget and random calls.
A smarter approach? The 2-step ad strategy: first, attract local homeowners with a real need, then remind and nudge those who’ve shown interest to actually book that 1-on-1 call or consultation.
This is what high-ticket agencies never reveal, but it’s proven to get you more 1-on-1 calls for less money.
Run an ad that sparks curiosity and builds trust. Focus on a problem you solve or the relief of having an expert “on call.” The goal isn’t to sell—just to get people to engage, click, or watch a short video. Make it super clear how easy it is to talk to you.
Expected Results: Reach, Views and Clicks.
“Worried About a Home Repair? Get a Free 1-on-1 Call”
Not sure what that leak or noise means? Book a free call with our experts—get honest answers, quick quotes, and peace of mind. No strings attached.
With Xoopah, you can select industry-specific templates and the AI will generate headlines and captions that fit your business needs, no design and writing headaches.
Also, Xoopah’s built-in budget calculator quickly gives you the right spend for your industry and goals, no spreadsheet math required. Start your free trial and test.
Visual Example #1
After 7 days, launch your second ad targeted at people who clicked, watched, or messaged in your first ad. Now’s your chance to be direct: highlight how fast and easy it is to get help, use real testimonials, and create urgency (“Slots fill up fast!”).
Expected Results: Reach, Views and Clicks.
Essential #1: Tap Into Urgency and Reassurance
Remind them what they’ll gain—answers now, not next week. Show a real person they can trust.
For example:
A testimonial about how a quick call solved a real problem works wonders.
Essential #2: Strong, Simple Call to Action
Make it ridiculously easy—no long forms, just a direct booking.
“Book Your Free Home Service Call Today”
We noticed you checked out our services! Get a no-pressure consult—see why [number]+ locals trust us for honest advice and quick solutions.
With Xoopah AI, you generate converting CTAs and ad copies for your ad, so that there’s no stopping the conversions. Let’s see it in action together, book your call.
Xoopah automatically targets the right audience in your retargeting ad, increasing your chance of getting clients by 3x.
Visual Example #2
Xoopah offers plug-and-play ad templates proven to convert for bookings and appointments. Just fill in your details and launch.
AI writes your headlines, primary text and descriptions, saving you hours and making your ads sound fresh and relevant.
The platform automatically builds your retargeting audiences (second ad), so your spend is always focused where it works best.
Even if you’re doing it all yourself, try the two-step strategy—your wallet will thank you! If you want it all done in a few clicks, Xoopah can help you skip the learning curve. Everything an agency does in $20.
You’ve got two easy paths forward:
