Industry:
Consulting / Coaching
Goal:
Sales (Non-Ecommerce)
More Quality Leads
Lower Cost Per Lead
Results In The First Day
This mini-course is designed for coaches and consultants who want to sell their programs, workshops, memberships, or high-value packages (not physical products or e-commerce items). You’ll learn exactly how to run Meta ads that don’t just get clicks, but actually bring you paying clients. No confusion, no agency needed.
Where to Start? Preparation.
Start with your best-selling offer: for example, a “12-Week Transformation Program,” “VIP Coaching Package,” “Group Mastermind Membership,” or “One-Time Deep-Dive Session.”
Make a quick list of the big problems you solve or results your clients want (more clients, less stress, bigger income, clarity, confidence).
Gather:
Know your ideal customer: Are they entrepreneurs, professionals, small business owners, or people ready for real change?
Let’s be real—many coaches and consultants just run one “Buy Now!” ad and hope people sign up. Most of the time, that brings random clicks and not enough sales.
The smarter approach is a two-step ad strategy: first, get the attention of people who really want what you offer, then follow up with those who showed interest to help them become paying clients.
This is what agencies charge big bucks for, but you can do it yourself. This method gets you more sales and saves money.
Run an ad that highlights the big win from your program or service. Focus on how you help people, not just what you sell. Invite them to learn more, watch a video, or get a free preview.
Expected Results: Reach, Views and Clicks.
“Ready to Level Up? Join My Proven Coaching Program!”
Want more clients, confidence, or focus? Discover my step-by-step system for real results—trusted by [number] happy clients. Click to see how it works! Spots are limited.
With Xoopah, you can select industry-specific templates and the AI will generate headlines and captions that fit your business needs, no design and writing headaches.
Also, Xoopah’s built-in budget calculator quickly gives you the right spend for your industry and goals, no spreadsheet math required. Start your free trial and test.
Visual Example #1
After a week, run a second ad to everyone who clicked, watched, or visited your website from the first ad. Remind them what makes your offer special, show happy client results, and give a reason to sign up now.
Expected Results: Reach, Views and Clicks.
Essential #1: Tapping into Motivation
People buy when they see results, feel included, or don’t want to miss out.
For example:
Essential #2: Creating Urgency
Make it clear there’s a deadline or bonus for signing up now.
“Last Call: Enroll in My Coaching Program & Get Your Bonus!”
You checked out my offer—don’t miss out! Last chance to join this group and get a bonus 1-on-1 call with me. Secure your spot today and see why [number]+ people trust this program.
With Xoopah AI, you generate converting CTAs and ad copies for your ad, so that there’s no stopping the conversions. Let’s see it in action together, book your call.
Xoopah automatically targets the right audience in your retargeting ad, increasing your chance of getting clients by 3x.
Visual Example #2
Xoopah offers plug-and-play ad templates proven to convert for bookings and appointments. Just fill in your details and launch.
AI writes your headlines, primary text and descriptions, saving you hours and making your ads sound fresh and relevant.
The platform automatically builds your retargeting audiences (second ad), so your spend is always focused where it works best.
Even if you’re doing it all yourself, try the two-step strategy—your wallet will thank you! If you want it all done in a few clicks, Xoopah can help you skip the learning curve. Everything an agency does in $20.
You’ve got two easy paths forward:
