Industry:

Consulting / Coaching

Goal:

Group Program/Class Sign-ups

The “Ad That Works”
For You.

3x

More Quality Leads

50%

Lower Cost Per Lead

20h

Results In The First Day

Welcome!

This mini-course is designed for coaches and consultants who want to fill their group programs, workshops, or classes with the right people. You’ll learn exactly how to run Meta ads that don’t just get clicks, but actually bring in sign-ups from people who are excited to join your group. No confusion, no agency needed.

Where to Start? Preparation.

Start with your most exciting group offer: for example, a “6-Week Transformation Bootcamp,” “Mastermind Group,” “Live Training Series,” or “Accountability Circle.”

Make a quick list of the main goals, pain points, or dreams your ideal attendees have (growing their business, improving health, finding support, learning something new).

Gather:

  • Testimonials from happy group members
  • Photos or screenshots from past classes or group calls
  • A few lines about what’s included in your group program

Know your ideal attendee: Are they business owners, new coaches, busy parents, or anyone looking for community and results?

The Smart 2-Step Ad Strategy

Let’s be real—many coaches run just one “Join Now!” ad and hope for the best. Most of the time, that leads to lots of random clicks, but not many sign-ups.

A smarter way? Use two simple ads: first, invite lots of interested people, then remind and motivate those who checked you out to actually join your group.

This method works and saves money—no agency needed!

Prospecting Ad - Building the audience

Run an ad that grabs attention and invites people to join your group for a clear benefit—like learning a new skill, reaching a big goal, or meeting like-minded people.

Expected Results: Reach, Views and Clicks.

  • Sample Headline:

    “Ready for Big Change? Join My Group Program!”

  • Sample Ad Copy:

    Want support, clarity, and results? Join my next live program—learn, grow, and connect with others on the same journey. Spots are limited, so don’t wait!

  • What to show in your ad?

    • Photos of group video calls, happy participants, or you teaching
    • Screenshots or testimonials from past members
    • For video: a warm invite, what people get, and why groups work

With Xoopah, you can select industry-specific templates and the AI will generate headlines and captions that fit your business needs, no design and writing headaches.

  • Budget & Targeting Tips:

    • $10–$15/day for at least a week
    • Target by age, location, interests (coaching, growth, business, wellness), or similar Facebook groups

Also, Xoopah’s built-in budget calculator quickly gives you the right spend for your industry and goals, no spreadsheet math required. Start your free trial and test.

Visual Example #1

Retargeting Ad - Converting interested people into clients

After a week, run a follow-up ad to everyone who clicked, watched, or messaged you in the first ad. Now, focus on what makes your group special and why joining now is a great move.

Expected Results: Reach, Views and Clicks.

Essential #1: Tapping into Motivation

Show what people get from your group—support, new skills, real results. Add testimonials or success stories if you have them.

For example:

  • “Don’t miss out—join a group of people ready to grow just like you. Only a few seats left!”
  • “See how Amy reached her goals with the help of this group—join before it’s full!”

Essential #2: Creating Urgency

Let people know space is limited or the start date is coming up.

  • Sample Headline:

    “Last Chance: Join My Group Program!”

  • Sample Ad Copy:

    We saw you checked out the group. This is your last chance to join and get expert support plus a welcoming community. Spots fill up fast—secure yours today!

  • What to show in your ad?

    • Group photo, countdown, “Seats Filling Up” overlay, or a happy member
    • Keep it bright and welcoming
  • Possible CTAs for you:

    • Join Now
    • Reserve My Spot
    • Sign Up Today
    • Book My Place

With Xoopah AI, you generate converting CTAs and ad copies for your ad, so that there’s no stopping the conversions. Let’s see it in action together, book your call.

  • Budget & Targeting Tips:

    • Keep the same $10–$15/day for your retargeting ad
    • Use retargeting for people who clicked, watched, or messaged

Xoopah automatically targets the right audience in your retargeting ad, increasing your chance of getting clients by 3x.

Visual Example #2

How Xoopah Makes This Even Easier

Easy To Use Templates

Xoopah offers plug-and-play ad templates proven to convert for bookings and appointments. Just fill in your details and launch.

Upscale With AI

AI writes your headlines, primary text and descriptions, saving you hours and making your ads sound fresh and relevant.

Precision Targeting

The platform automatically builds your retargeting audiences (second ad), so your spend is always focused where it works best.

Even if you’re doing it all yourself, try the two-step strategy—your wallet will thank you! If you want it all done in a few clicks,  Xoopah can help you skip the learning curve. Everything an agency does in $20.

What are you waiting for? Start getting more clients now.

You’ve got two easy paths forward: