Industry:
Consulting / Coaching
Goal:
Bookings (Demos/Appointments
More Quality Leads
Lower Cost Per Lead
Results In The First Day
This mini-course is for coaches, consultants, and advisors who want their calendars filled with high-quality demo calls, discovery sessions, or paid appointments. You’ll learn exactly how to run Meta ads that don’t just get clicks, but actually convert prospects into booked calls—no confusing tech, no expensive agencies.
Where to Start? Preparation.
Focus on your most compelling offer: “Free 30-Minute Clarity Call,” “Business Breakthrough Session,” “Coaching Discovery Call,” or “Consultation for [Your Niche].”
List the top pain points you solve—overwhelm, growth blocks, burnout, indecision, “stuck” businesses, or personal goals.
Gather:
Know your ideal client: Are they solopreneurs, business owners, executives, or individuals looking for transformation?
Let’s be honest: Most consultants just run a “Book Now” ad and cross their fingers. That usually means wasted spend and low-quality leads.
A smarter approach: a simple two-step ad strategy. First, attract and qualify the right people, then retarget those who engage to nudge them over the finish line—filling your calendar with clients who want what you offer.
This is what top agencies charge thousands to do for you—you can do it yourself.
Run an ad that highlights the outcome of working with you, not just the “appointment.” Show what clients gain—clarity, results, transformation. The goal: get qualified people to click, engage, or watch a short video.
Expected Results: Reach, Views and Clicks.
“Stuck in Your Business? Book a Free Breakthrough Call”
Ready to break through your growth plateau? Book your free clarity call—get expert insight, a roadmap for your next steps, and real accountability. Limited spots available.
With Xoopah, you can select industry-specific templates and the AI will generate headlines and captions that fit your business needs, no design and writing headaches.
Also, Xoopah’s built-in budget calculator quickly gives you the right spend for your industry and goals, no spreadsheet math required. Start your free trial and test.
Visual Example #1
After a week, launch a retargeting ad for those who clicked, watched, or messaged in the first ad. Time to highlight urgency, client success, and the value of acting now.
Expected Results: Reach, Views and Clicks.
Essential #1: Highlight Proof and Personal Touch
Show what others achieved through you—social proof matters! Mention how easy it is to book.
For example:
Share a short client testimonial or video review if possible.
Essential #2: Make It Urgent & Easy
Let people know spots are limited, and acting now matters.
“Last Chance: Book Your Free Clarity Session”
We noticed you checked out our coaching sessions—secure your spot before they fill up! Book now and take your first step toward real transformation.
With Xoopah AI, you generate converting CTAs and ad copies for your ad, so that there’s no stopping the conversions. Let’s see it in action together, book your call.
Xoopah automatically targets the right audience in your retargeting ad, increasing your chance of getting clients by 3x.
Visual Example #2
Xoopah offers plug-and-play ad templates proven to convert for bookings and appointments. Just fill in your details and launch.
AI writes your headlines, primary text and descriptions, saving you hours and making your ads sound fresh and relevant.
The platform automatically builds your retargeting audiences (second ad), so your spend is always focused where it works best.
Even if you’re doing it all yourself, try the two-step strategy—your wallet will thank you! If you want it all done in a few clicks, Xoopah can help you skip the learning curve. Everything an agency does in $20.
You’ve got two easy paths forward:
