Industry:
Consulting / Coaching
Goal:
1-on-1 Calls
More Quality Leads
Lower Cost Per Lead
Results In The First Day
This mini-course is designed for coaches and consultants who want to book more one-on-one calls with real, interested clients. You’ll learn exactly how to run Meta ads that don’t just get seen, but actually get people to book a call with you—no confusion, no agency needed.
Where to Start? Preparation.
Start with your most appealing call offer (for example: “Free Clarity Call,” “Strategy Session,” or “Quick Business Audit”)
Make a quick list of the main problems or questions your clients usually have (like feeling stuck, needing a fresh plan, or wanting expert advice)
Gather:
Know your ideal client: Are they business owners, new coaches, busy professionals, or anyone looking for a breakthrough?
Let’s be real—many coaches and consultants run a single “Book Your Call!” ad and hope people show up. Most of the time, this leads to random clicks and very few bookings.
The smarter approach is a simple two-step ad strategy: first, attract lots of genuinely interested people, and then gently remind and encourage those who showed interest to actually book a call.
This is what expensive agencies do for you, but you can do it yourself. This method is proven to get you more booked calls for less money.
Run an ad that gets attention and invites people to take a helpful first step—like learning more, watching your video, or clicking for details. Focus on a common problem or hope that matches your coaching or consulting style.
Expected Results: Reach, Views and Clicks.
“Ready for a Breakthrough? Book a Free 1-on-1 Call”
Feeling stuck? Let’s talk! Book your free call now for expert advice and clear next steps. Limited spots—don’t miss out!
With Xoopah, you can select industry-specific templates and the AI will generate headlines and captions that fit your business needs, no design and writing headaches.
Also, Xoopah’s built-in budget calculator quickly gives you the right spend for your industry and goals, no spreadsheet math required. Start your free trial and test.
Visual Example #1
After 7 days, run a second ad to the people who clicked, watched, or liked your first ad. This is where you encourage them to book, share proof, and add a little urgency.
Expected Results: Reach, Views and Clicks.
Essential #1: Tapping into Motivation
People book when they see the value or don’t want to miss out. Offer a bonus or show results.
For example:
Essential #2: Creating Urgency
Make it clear this is a special chance (“Only 3 calls left!” or “Book by Friday!”)
“Last Chance: Book Your Free Strategy Call”
We saw you checked out our offer. Last chance to grab your free 1-on-1 call—spots are filling up! Secure yours today and see how easy real progress can be.
With Xoopah AI, you generate converting CTAs and ad copies for your ad, so that there’s no stopping the conversions. Let’s see it in action together, book your call.
Xoopah automatically targets the right audience in your retargeting ad, increasing your chance of getting clients by 3x.
Visual Example #2
Xoopah offers plug-and-play ad templates proven to convert for bookings and appointments. Just fill in your details and launch.
AI writes your headlines, primary text and descriptions, saving you hours and making your ads sound fresh and relevant.
The platform automatically builds your retargeting audiences (second ad), so your spend is always focused where it works best.
Even if you’re doing it all yourself, try the two-step strategy—your wallet will thank you! If you want it all done in a few clicks, Xoopah can help you skip the learning curve. Everything an agency does in $20.
You’ve got two easy paths forward:
