Industry:

Auto Services / Detailing & Repair

Goal:

Webinar/Event Sign-ups

The “Ad That Works”
For You.

3x

More Quality Leads

50%

Lower Cost Per Lead

20h

Results In The First Day

Welcome!

This mini-course is designed for auto service professionals—mechanics, auto detailers, or repair shop owners—who want to fill their online events, workshops, or in-person classes with interested attendees. You’ll learn exactly how to run Meta ads that don’t just get clicks, but actually bring in people who are excited to join your event—no confusion, no agency needed.

Where to Start? Preparation.

Start with your most exciting event or workshop, such as “DIY Auto Maintenance Class,” “Car Care Basics Webinar,” or “Winter Safety Check Workshop.”

Make a quick list of common questions or problems your event will help solve for attendees (like basic car maintenance, saving money on repairs, or keeping their cars safe).

Gather:

  • Photos or video clips from previous classes or events
  • Testimonials or comments from past attendees
  • A simple, clear description of what attendees will learn

Know your ideal attendee: Are they new drivers, car enthusiasts, young professionals, or everyday vehicle owners?

The Smart 2-Step Ad Strategy

Let’s be real—many auto service businesses just run one “Register Now!” ad and hope for the best. Usually, this leads to random clicks and few real attendees.

A smarter approach is a simple two-step ad strategy: first, attract lots of interested local drivers, then gently remind those who showed interest to actually sign up.

This method is exactly what agencies charge a lot for, but you can easily do it yourself. It’s proven to fill your event for less money.

Prospecting Ad - Building the audience

Run an ad that grabs attention and makes it easy to register for your event or class. Show how attending your event will help solve a real problem or offer useful skills.

Expected Results: Reach, Views and Clicks.

  • Sample Headline:

    “Learn to Save on Auto Repairs—Free Workshop!”

  • Sample Ad Copy:

    Tired of expensive auto repairs? Join our free auto maintenance class and learn simple tricks to keep your car running great. Spots fill fast—register now!

  • What to show in your ad?

    • Photos of past events, smiling attendees, or your team teaching
    • Quick video highlights from previous workshops or webinars
    • Friendly and inviting visuals

With Xoopah, you can select industry-specific templates and the AI will generate headlines and captions that fit your business needs, no design and writing headaches.

  • Budget & Targeting Tips:

    • Start at $10–$15/day for at least one week before your event
    • Target local zip codes, neighborhoods, car owners aged 20–65+

Also, Xoopah’s built-in budget calculator quickly gives you the right spend for your industry and goals, no spreadsheet math required. Start your free trial and test.

Visual Example #1

Retargeting Ad - Converting interested people into clients

After 7 days, run a second ad to everyone who clicked, watched, or interacted with your first ad. Remind them why signing up now is a smart move.

Expected Results: Reach, Views and Clicks.

Essential #1: Tapping into Motivation

Show attendees what they’ll gain from your event—like practical knowledge, savings, or peace of mind. Share real testimonials if possible.

For example:

  • “Don’t miss out! Join locals learning easy auto maintenance—spots almost gone!”
  • “100+ drivers already joined this event. Register now and save money on repairs!”

Essential #2: Creating Urgency

Let them know clearly it’s time to register before it’s too late.

  • Sample Headline:

    “Event Almost Full—Save Your Spot Now!”

  • Sample Ad Copy:

    We saw you checked out our auto workshop! Seats are filling fast—grab yours today and learn easy ways to save on repairs and maintenance.

  • What to show in your ad?

    • Countdown timer or event date reminder
    • Overlay: “Few Spots Left!” or “Register Before It’s Full”
    • Warm, inviting photos or short video clips from past events
  • Possible CTAs for you:

    • Register Now
    • Save My Seat
    • Sign Up Free
    • Join Today

With Xoopah AI, you generate converting CTAs and ad copies for your ad, so that there’s no stopping the conversions. Let’s see it in action together, book your call.

  • Budget & Targeting Tips:

    • Keep $10–$15/day for retargeting ads
    • Use retargeting for people who clicked, watched, or messaged

Xoopah automatically targets the right audience in your retargeting ad, increasing your chance of getting clients by 3x.

Visual Example #2

How Xoopah Makes This Even Easier

Easy To Use Templates

Xoopah offers plug-and-play ad templates proven to convert for bookings and appointments. Just fill in your details and launch.

Upscale With AI

AI writes your headlines, primary text and descriptions, saving you hours and making your ads sound fresh and relevant.

Precision Targeting

The platform automatically builds your retargeting audiences (second ad), so your spend is always focused where it works best.

Even if you’re doing it all yourself, try the two-step strategy—your wallet will thank you! If you want it all done in a few clicks,  Xoopah can help you skip the learning curve. Everything an agency does in $20.

What are you waiting for? Start getting more clients now.

You’ve got two easy paths forward: