Industry:
Consulting / Coaching
Goal:
Webinar/Event Sign-ups
More Quality Leads
Lower Cost Per Lead
Results In The First Day
This mini-course is for coaches, consultants, and advisors who want their next online event, live masterclass, or webinar packed with the right audience—people who show up, engage, and can turn into paying clients. You’ll learn exactly how to run Meta ads that don’t just get seen, but actually drive quality registrations for your event—without wasting budget or hiring an agency.
Where to Start? Preparation.
Choose your most valuable event: “Free Business Growth Workshop,” “Goal-Setting Masterclass,” “Live Q&A with [Your Name],” or “Wellness Transformation Webinar.”
ist the burning questions or biggest desires your ideal audience has: clarity, growth, mindset shifts, overcoming obstacles, or tactical strategies.
Gather:
Know your ideal attendee: Are they small business owners, aspiring coaches, managers, or individuals looking for real change?
Let’s be real: Most people boost a generic “Register Now!” post and hope for sign-ups. That leads to empty webinars or low engagement.
The smarter way is a 2-step strategy: first, attract a broad but qualified pool of potential attendees, then retarget those who show interest with urgency, reminders, and added value—maximizing both registrations and attendance.
This is the agency playbook—here’s how you do it yourself.
Run an ad that offers a compelling reason to attend: transformation, a big “aha” moment, or practical strategies they can use right away. The focus is on what they’ll walk away with, not just the event itself.
Expected Results: Reach, Views and Clicks.
“Want More Clients? Join Our Free Live Masterclass”
Struggling to find your next breakthrough? Save your seat at our upcoming workshop—learn proven strategies to attract clients and grow your business. Bonus workbook for attendees!
With Xoopah, you can select industry-specific templates and the AI will generate headlines and captions that fit your business needs, no design and writing headaches.
Also, Xoopah’s built-in budget calculator quickly gives you the right spend for your industry and goals, no spreadsheet math required. Start your free trial and test.
Visual Example #1
After a week, run a retargeting ad aimed at people who clicked, watched, or landed on your registration page. Time to create FOMO, add urgency, and remind them what they’re missing!
Expected Results: Reach, Views and Clicks.
Essential #1: Highlight Results & Urgency
Showcase what past attendees achieved, mention bonuses, and make the deadline clear.
For example:
A quote from a past attendee or a quick video testimonial works great.
Essential #2: Make It Simple & Direct
Make registration effortless and time-sensitive.
“Seats Filling Fast—Reserve Your Free Spot!”
We saw you’re interested in our live event! Register now and claim your free bonus workbook—just a few spots left.
With Xoopah AI, you generate converting CTAs and ad copies for your ad, so that there’s no stopping the conversions. Let’s see it in action together, book your call.
Xoopah automatically targets the right audience in your retargeting ad, increasing your chance of getting clients by 3x.
Visual Example #2
Xoopah offers plug-and-play ad templates proven to convert for bookings and appointments. Just fill in your details and launch.
AI writes your headlines, primary text and descriptions, saving you hours and making your ads sound fresh and relevant.
The platform automatically builds your retargeting audiences (second ad), so your spend is always focused where it works best.
Even if you’re doing it all yourself, try the two-step strategy—your wallet will thank you! If you want it all done in a few clicks, Xoopah can help you skip the learning curve. Everything an agency does in $20.
You’ve got two easy paths forward:
